Four-time NASCAR Cup Series champion Jeff Gordon will drive the No. 24 Chevrolet SS featuring a new Imron Elite “Real Truck Paint” theme design in the spring race at Talladega Superspeedway on May 5, 2013. A preview of the new Imron Elite design will be revealed at booth No. 90225 at the Mid America Trucking Show, March 21-23 in Louisville, Ky.
DuPont Performance Coatings products have been a constant during the storied career of Gordon and Hendrick Motorsports. The new Imron Elite paint scheme uses the popular flame design with DuPont flat black and specially formulated neon yellow, orange and red high-gloss paint finishes. The design was created by NASCAR’s first officially licensed artist, Sam Bass.
Gordon’s NASCAR Cup Series career started 20 years ago at the Atlanta Motor Speedway as the young driver burst onto the scene in the rainbow-colored Hendrick Motorsports No. 24 DuPont Chevrolet. Now, 20 years later with four championships and 87 career victories under his belt, Gordon will race the commemorative No. 24 Imron Elite Chevrolet one time only at the Talladega Superspeedway. Gordon, Hendrick Motorsports and DuPont Performance Coatings are celebrating their 21st full season together – the longest current running driver/owner/sponsor partnership in NASCAR.
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