Kia Canada to Use OEConnection’s Parts Marketing and Sourcing Technology
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OEConnection LLC, an online automotive parts and service exchange, announced that Kia Canada will augment its existing parts distribution facilities with the creation of a virtual in-channel replacement parts warehouse using OEConnection’s D2DLink Web-based technology.
Connecting the automaker’s 166 dealership parts departments nationwide, D2DLink will enable dealership parts personnel to more efficiently source needed replacement parts, OEConnection says. Parts managers can also use D2DLink’s tools to market dealership inventory to help control idle and generate greater profit potential.
OEConnection says D2DLink is designed to speed parts delivery and vehicle turnaround while enhancing customer satisfaction for greater brand and dealer point loyalty.
According to Maria Soklis, Kia Canada vice president and chief operating officer, “Kia is excited about its new partnership with OEConnection and the integration of the D2DLink tool. This new tool will enable our dealers to operate more efficiently and continue to offer an unsurpassed level of excellence throughout the customer ownership experience.”
Adds Charles Rotuno, OEConnection President and CEO, “We are very pleased to be working with such an innovative sales and market leader as Kia Canada. As they continue to set sales records, D2DLink will become a powerful contributor to helping Kia Canada make their parts and service operations as customer-friendly, and efficient, as their sales experience.”
Planned for an early 2010 launch, Kia Canada marks the 16th North American automotive and heavy duty truck manufacturer to select D2DLink as its dealer network’s parts marketing and sourcing tool-of-choice.
More information:
• OEConnection
