Kia Canada to Use OEConnection’s Parts Marketing and Sourcing Technology - BodyShop Business

Kia Canada to Use OEConnection’s Parts Marketing and Sourcing Technology

OEConnection LLC, an online automotive parts and service exchange, announced that Kia Canada will augment its existing parts distribution facilities with the creation of a virtual in-channel replacement parts warehouse using OEConnection’s D2DLink Web-based technology.  

Connecting the automaker’s 166 dealership parts departments nationwide, D2DLink will enable dealership parts personnel to more efficiently source needed replacement parts, OEConnection says. Parts managers can also use D2DLink’s tools to market dealership inventory to help control idle and generate greater profit potential.
OEConnection says D2DLink is designed to speed parts delivery and vehicle turnaround while enhancing customer satisfaction for greater brand and dealer point loyalty.  

According to Maria Soklis, Kia Canada vice president and chief operating officer, “Kia is excited about its new partnership with OEConnection and the integration of the D2DLink tool.  This new tool will enable our dealers to operate more efficiently and continue to offer an unsurpassed level of excellence throughout the customer ownership experience.”

Adds Charles Rotuno, OEConnection President and CEO, “We are very pleased to be working with such an innovative sales and market leader as Kia Canada. As they continue to set sales records, D2DLink will become a powerful contributor to helping Kia Canada make their parts and service operations as customer-friendly, and efficient, as their sales experience.”

Planned for an early 2010 launch, Kia Canada marks the 16th North American automotive and heavy duty truck manufacturer to select D2DLink as its dealer network’s parts marketing and sourcing tool-of-choice.  

More information:


Kia Canada

You May Also Like

Body Bangin’: Stand Out in a Consolidator’s Market with John Shoemaker

Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews John Shoemaker, business development manager with BASF Automotive Refinishes NA, on how to be "elite" in a consolidator's market, which comes down to differentiating yourself through things like OEM certification.

Body Bangin’: Can Loaner Vehicles Be Another Revenue Stream?

Micki Woods interviews Laura Tierney of on turning loaner vehicles into a new profit center for your shop.

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Other Posts

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.