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To mark the anniversary, Maaco is offering 45 percent off its basic overall paint service or pre-paint services.
In 1972, Meineke Car Care Centers and Maaco opened their doors to serve America’s drivers, with Meineke in Houston and Maaco in Wilmington, Del.
Forty-five years later, there are more than 1,500 Maaco and Meineke locations across the nation. Maaco opened its 500th store in April, in Dallas.
While the two automotive brands were founded independently, they later joined the Charlotte-based Driven Brands portfolio of automotive aftermarket brands, which includes CARSTAR and Take 5 Oil Change.
This fall, Maaco and Meineke are hosting a birthday event at participating U.S. locations, and consumers have an opportunity to unwrap 45-percent discounts on core services at both brands.
Maaco is offering 45 percent off its basic overall paint service or pre-paint services.
“We want to say thank you to all the loyal customers who have come to Maaco and Meineke for their collision repair, vehicle-painting and total car-care needs for the last 45 years,” said Artemio Garza, chief brand officer for Driven Brands. “With this special birthday gift, we can help them affordably maintain and improve their vehicles, and help franchisees build their business with their best customers.”
At Maaco, drivers will get 45 percent off pre-paint services or the most popular paint service in a single color. The offer applies to enamel paint in single color only, and isn’t valid with other promotions, discounts or insurance claims. The offer doesn’t apply to trucks, vans, SUVs and commercial vehicles.
Parts, bodywork, rust repair and stripping of old paint are not included as a discounted option.
The Maaco offer is valid for retail customers at participating locations only.
As part of the 45th birthday celebration, Maaco and Meineke are running a co-branded television commercial honoring the work of both brands, along with a direct mail and digital marketing campaign.