J’s Auto Body announced it has completed AskPatty.com’s Certified Female Friendly training and is now the first Certified Female Friendly body shop and repair center in Seabrook, Md. To achieve certified status, J’s Auto Body’s personnel completed online training on how to better meet the expectations of the woman consumer.
"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we’ve learned that treating women the same as men does not necessarily yield the ideal experience for women,” said Mark Kim, Operations Manager, J’s Auto Body. “This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers."
An AskPatty.com Certified Female Friendly collision repair center creates an inviting and comfortable environment where women feel welcome and guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one, and AskPatty trained and certified associates are held to a high level of customer satisfaction with women consumers, according to AskPatty.
Along with the certification, J’s Auto Body has enhanced its Web site to cater more to women and can be found using the AskPatty.com Certified Female Friendly Web icon on the existing J’s Auto Body Web site. J’s Auto Body’s Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.
"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family’s chief purchasing officer," says Jody DeVere, president and CEO of AskPatty.com "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."
The new AskPatty.com Certified Female Friendly virtual interactive training design and functionality are another industry first from AskPatty.com, the company, which initially developed the solution for automobile dealers and service centers for engaging, selling, servicing and retaining female customers. The AskPatty Web sites are the first designed specifically for women and provide the tools and resources most requested by women, AskPatty says.
J’s Auto Body Certified Female Friendly Web site