Matrix System Automotive Finishes, a leader in aftermarket paint products, won the New Product Showcase in the Individuality category at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas for its Salt Eraser.
The Individuality category included products that enhance the appearance of a vehicle or the appearance of specific components on a vehicle, such as chemicals, paints, decals, waxes and lights. Salt Eraser was featured as a new product and was prominently showcased for all buyers to see.
Salt Eraser is a new product that removes stubborn salt stains from any fabric quickly and effortlessly – without scrubbing, Matrix System says. It penetrates the fiber deeply and breaks up and evaporates the salt within minutes of application. SALT ERASER safely eliminates salt from floor mats, carpets, rugs, and runners. It cleans, freshens, and revitalizes complete car interiors without any odor.
Matrix System says that Salt Eraser is an ideal solution in the salt states located in New England, Middle Atlantic, and Mid-West areas of the United States. Additionally, this product works many home and business applications such as cloth seats, rugs, carpet, shoes and pants.
“The advantage of Salt Eraser is its unique formulation has been designed to specifically to remove salt stains from carpet and fabric and outperforms general interior and fabric cleaners,” says Jim Caporuscio, director of business development. “It also provides consumers in the Snow Belt states with a fast, simple, colorless and odorless cleaning solution to remove crusty winter salt to restore their vehicles interior, and retailers with stores in Snow Belt markets an excellent seasonal sales opportunity to increase their car care and general cleaning sales.”
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Matrix System Automotive Finishes
