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Mazda Canada Selects CollisionLink for Dealer Network

Through a parts marketing program powered exclusively through CollisionLink, 165 Canadian Mazda dealers will now be able to offer competitive pricing on eligible OE parts against non-OE parts.

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OEConnection LLC (OEC) announced that Mazda Canada Inc. (MCI) has selected CollisionLink online parts ordering and fulfillment solution for its dealer network. Through a parts marketing program powered exclusively through CollisionLink, 165 Canadian Mazda dealers will be able to offer competitive pricing on eligible OE parts against non-OE parts. Mazda Canada joins five other automakers in Canada and represents the 20th automotive dealer network in North America to facilitate a parts marketing program through CollisionLink.

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“Mazda Canada has been a great partner for years through our supply chain services, and we are excited they have chosen to expand that relationship by adding the CollisionLink Solution set to their network of dealers,” said Jon Palazzo, OEC vice president, National Accounts. “We anticipate that CollisionLink and our parts marketing technology will help Mazda Canada increase their parts market share and help their dealers improve efficiency, increase customer service and drive more OE parts sales.”

Don MacPhee, MCI director of service and parts operations, added, “We chose the CollisionLink solution from OEC because the Mazda parts marketing program has had great success with CollisionLink among its U.S. Mazda dealer network. Our dealers are looking forward to utilizing CollisionLink so that they can provide a higher level of customer experience and supply competitively-priced Mazda genuine collision parts.”

The Mazda collision parts program will be available to Mazda Canada dealers in March 2016 with support available in English and French.

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