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Micki Woods Releases New Video on OE Certification

BodyShop Business contributor and marketing guru Micki Woods has released a new video on her Micki Woods Marketing YouTube channel titled, “OE Certification: Are You Ready – Surviving the Certification Craze in the Auto Body World.”

The video expands on the cover story Woods wrote for BodyShop Business in the February 2020 issue. In the video, Woods discusses the collision industry’s current obsession over OE certification and whether it’s a good thing or bad thing.

To subscribe to Woods’ YouTube Channel, click here.

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