“You must think outside of the box with your business” was the lead statement from Mike Anderson as he addressed the Connecticut Collision Repair Specialists (CCRS) association members at their recent membership meeting.
Mike Anderson, a leading shop owner and an automotive management expert, is also a featured AMI-Approved seminar presenter on numerous topics for both collision repair shops and jobber operations. Speaking with passion as well as firsthand experience, Anderson challenged CCRS members to learn how to attract and increase sales in today’s competitive environment and challenging economic times.
“In today’s economic environment, shops must understand that it is not business as usual. Shop owners should assess their business model, identify which KPIs to monitor in the business and identify which tools and resources are available to you as a collision repair owner or manager,” Anderson said.
Lisa Siembab, CCRS executive director, said, “We are very fortunate to have someone of Mike’s caliber to speak to our members. He knows our industry, he realizes the challenges repairer’s face on a daily basis and he offers real-life solutions.”
Other topics covered during the meeting included discussion with shops in overcoming the obstacles in marketing and sales and helping shops overcome the technician shortage with “out of the box” ideas on employee recruitment. Additionally, members were encouraged to be active in their local communities, as this is crucial when developing your brand in the local market.
“It’s really easy to get comfortable in your own four walls this is why I come to these meetings. I know there are ideas and practices out there that I need to know more about. I am ready to go back to my shop and make some changes,” said John Curren, CCRS member and chairman of the CCRS community awareness committee. “We have to change to improve, and after tonight, I am ready to do just that.”