Each year, the demand for qualified automotive service and collision repair technicians and other industry employees far exceeds the supply of incoming professionals. To ensure a future workforce to keep Minnesota consumers driving, Minnesota Careers in Automotive Repair and Service (MNCARS) has launched a multifaceted campaign that provides students, parents, teachers and guidance counselors with a better picture of the pathways to success and career opportunities in the automotive industry.
“CarCareers.org will help parents, teachers, influencers and students overcome misperceptions about the automotive industry and attract the qualified job candidates employers desperately need,” said Judell Anderson, executive director of the Alliance of Automotive Service Providers of Minnesota, founder and platinum sponsor of MNCARS. “With hundreds of jobs waiting for skilled employees, the time is now to attract new professionals to our technology-driven field.”
The website includes sections on: reasons to pursue an automotive career; facts to counter common misperceptions about the industry; career paths; success spotlights; and a depiction of the 21st century automotive service and collision shop to demonstrate the cutting-edge diagnostics and computer-driven technology common in today’s shops. Visitors will come away with a better understanding of the advantages that a two-year automotive program offers in getting started in the workforce.
CarCareers.org was developed and will be hosted and managed by Autoshop Solutions, a web design and Internet marketing agency based in Apex, N.C.
“We are thrilled to be able to work with MNCARS on this campaign,” said Danny Sanchez, founder and CEO of Autoshop Solutions. “CarCareers.org will serve as a positive introduction to the industry for thousands of people, and we are proud that we were chosen to help bring the campaign to life.”
Over the next two years, MNCARS will reach audiences by hosting events at schools and community locations for students to get hands-on exposure to car career jobs, developing and promoting media stories that feature local pros and their stories, sharing news coverage of the industry and creating a digital “toolkit” for counselors and teachers that presents accurate, positive information about the industry’s career options.
MNCARS’ first event was “Back to the 50s” June 17-19 at the Minnesota State Fairgrounds. Information was shared with teens and their parents about the exciting career opportunities that exist in the industry. Attendees were also encouraged to share their favorite photos from the event on Facebook. Information will also be available at the Street Machine Nationals event July 15-17, also at the fairgrounds.
“These events are a great forum to reach car hobbyists and get them thinking about turning their love for cars into a rewarding career,” said Anderson.
Visit www.CarCareers.org to learn more.
