Mitchell Launches Revamped Website, New Brand Identity - BodyShop Business
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Mitchell Launches Revamped Website, New Brand Identity


Today, Mitchell International, Inc. introduced a new brand identity with the launch of a new website. Mitchell says the revitalized brand celebrates the company’s heritage and communicates a "bold vision" for the company’s continued evolution, building on its 65-year history of serving the property and casualty and collision repair industries.
"We are uniquely positioned to empower our clients to simplify and accelerate their claims management and collision repair processes," said Alex Sun, Mitchell president and CEO. "The revitalized brand clearly communicates the unique value we bring to customers through our unparalleled breadth of technology, connectivity and information solutions. As our business and solutions expand into new areas, which now include Auto Physical Damage, Auto Casualty and Workers’ Compensation, we will continue to build on our reputation of empowering clients to achieve measurably better outcomes."
The launch of the new brand was timed to coincide with the opening day of the company-hosted 2011 Mitchell Property & Casualty Conference in Dana Point, Calif., according to Jennifer Forman, senior marketing director for Mitchell.  

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"We chose one of our most important customer and industry meetings of the year to give the new Mitchell brand a big, immediate impact," said Forman. "It’s more than a new logo. This is an exciting opportunity to show our customers what we stand for and what makes us different."
The new Mitchell website has been launched and can be found at  

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Mitchell International, Inc.

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