Mitchell Opens Technical Research Center with 3-D Scanning Technology - BodyShop Business

Mitchell Opens Technical Research Center with 3-D Scanning Technology

Mitchell has announced the opening of its new Technical Research Center (TRC), located in San Diego, Calif. The new center is equipped with 3-D scanning technology from FARO, providing Mitchell customers with in-depth vehicle data.

“Today’s vehicles incorporate the newest technologies and require highly accurate information in order to repair them back to pre-accident condition. Repair shops recognize the importance of quality to ensure a proper repair, and Mitchell’s accurate, up-to-date databases enable them to do this,” said John Bachman, manager, auto physical damage at Mitchell. “Our new center now includes 3-D scanners, which allow us to start building databases for the future. We’re the only company in the industry to leverage this next-gen technology, and we’re excited about the potential it brings to the claims and repair process and beyond.”

In addition to providing 2-D and 3-D data to the repair industry, Mitchell’s proprietary database can be used for the following:

  • Consumer-oriented sites – projects a 3-D image of a car so an individual can look at a vehicle from all angles before purchasing.
  • Auction companies – provides the ability to validate whether a report on the status of the car is accurate or not.
  • Accident reconstruction – gives the ability to scan parts or wreckage pieces to help law enforcement identify the make and model of a car.
  • Infrastructure improvements – assists in improving the safety of roads by quickly giving highway patrol the average heights of cars in order to properly update guard rail heights.

“We rely on Mitchell’s robust information in its TechAdvisor solution to ensure we accurately repair any car that comes into our shop," said Corky Deenik, collision repair manager at BMW of Escondido. "More than almost any other industry, customer service and reputation are the lifeblood of a shop’s growth and we need a partner who focuses on these values to ensure we’re able to keep our credibility high. We see the next-gen technology provided by the TRC as being the future of the industry. This data will enable us to repair cars and trucks to original condition, due to the accuracy provided to us by Mitchell.”

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