Mitchell Partners with Thatcham to Provide Independently Researched Repair Methodologies for Import Vehicles - BodyShop Business

Mitchell Partners with Thatcham to Provide Independently Researched Repair Methodologies for Import Vehicles

Mitchell International, Inc., announced a partnership with collision repair research firm Thatcham (The Motor Insurance Repair Research Centre), which specializes in European and Asian nameplates. This partnership marks the first time Thatcham’s fully researched, proprietary repair methodologies will be offered in the North American collision repair market.
 
Today’s vehicles are increasingly unique in their design, and each model year, vehicle manufacturers add sophisticated technology to improve structural strength, Mitchell says. Thatcham’s online solution, ThatchamNet, works with Mitchell Information Center’s OEM repair data to provide technicians with the collision repair information needed to keep up with changing vehicle designs.
 
Thatcham collision experts’ methodology includes tearing down the latest vehicles in their UK-based technical research center to completely understand vehicle construction and devise pragmatic repair techniques that replicate the strength and integrity of the original construction, Mitchell says. Thatcham’s research team works closely with both vehicle manufacturers to "design in" reparability and the collision repair industry to enable shops to repair high-tech vehicles with confidence.    

"Mitchell’s partnership with Thatcham brings our customers unprecedented coverage of collision repair content, especially for complex, difficult to repair European and Asian market models," said Marc Brungger, executive vice president of auto physical damage for Mitchell International. "With this new partnership, we will be the first to introduce the North American market to repair procedures that are both independently researched and OEM backed.”
 
Visit www.mitchellinformationcenter.com for more information.

You May Also Like

Body Bangin’: Stand Out in a Consolidator’s Market with John Shoemaker

Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews John Shoemaker, business development manager with BASF Automotive Refinishes NA, on how to be "elite" in a consolidator's market, which comes down to differentiating yourself through things like OEM certification.

Body Bangin’: Can Loaner Vehicles Be Another Revenue Stream?

Micki Woods interviews Laura Tierney of ShopLoaner.com on turning loaner vehicles into a new profit center for your shop.

Protect Your Shop from Cyber Crimes with Mark Riddell

Micki Woods interviews Mark Riddell of m3 Networks Limited on what auto body shops can do to protect themselves from a cyber attack.

Body Bangin’: The Disengagement Epidemic with Kevin Wolfe

Micki Woods interviews Leaders Way Owner Kevin Wolfe on why 73% of work professionals are disengaged today and what we can do about it.

Body Bangin’: I Thought We Were Doing It Right with Josh Piccione

Micki Woods interviews Josh Piccione on repairing vehicles correctly — according to manufacturer guidelines.

Other Posts

Body Bangin’: Be a Star Not a Hamster with Robert Snook

Micki Woods interviews popular keynote speaker Robert Snook on how to differentiate and grow your business.

Body Bangin’: Know Me, Know My Car with Mike Anderson

Micki Woods interviews Mike Anderson on the importance of building an emotional connection with your customers.

Body Bangin’: Fighting for Consumer Safety with Burl Richards

Micki Woods interviews Burl Richards on his personal mission to fight for consumers’ rights and safety.

Body Bangin’: The Employer-Student Disconnect

Micki Woods interviews Raven Hartkopf, lead collision instructor at Collin College in Texas, on what students want from a shop employer.