MyPriceLink to Launch Nationally Dec. 1st
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GM’s MyPriceLink to Launch Nationally Dec. 1st

Repair facilities will have the ability to get immediate price visibility on all estimates written with Genuine GM Parts.


my-price-link-gm-logoGM’s Customer Care and Aftersales (CCA) announced the launch of MyPriceLink, which will change the way the collision repair market gets Genuine GM collision parts list prices.

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Last November, GM announced its plans to change from delivering monthly list pricing files sent to the estimating companies to an online, live-feed process. At the request of the industry to create minimal workflow disruption, GM put MyPriceLink on pause and spent the past year collaborating with key industry stakeholders, including the major estimating companies, numerous insurers, dealers, dealer management systems (DMS) and body shops. The result, GM says, is a solution that aligns with current industry workflows for body shops and at the same time provides opportunities to streamline GM’s “Bump the Competition” conquest program.

GM states that MyPriceLink is easy to use, market friendly and designed to work seamlessly for body shops, insurers and others to ensure Genuine GM collision parts have real-time pricing available at the time the estimate is written.


“The market asked us to address workflows throughout the entire collision process. We listened and have minimized workflow disruptions for body shops and dealers,” said Kris Mayer, general director, Wholesale Dealer Channel. “We are steadfast in doing all we can to help ensure our customers’ vehicles are repaired using Genuine GM Parts. GM is committed to leveraging technology and bringing solutions that improve our responsiveness to marketplace demands.”

GM has been conducting two pilots in the marketplace since the end of July. The first pilot tests the workflow that connects GM to body shops through the collision estimating systems. The second pilot tests the data flow back to the GM dealer and the integration with various dealer management systems.


“We are pleased to report that both pilots are working as designed,” said Mayer. “During the pilots, the collision estimating companies (AudaExplore, CCC Information Services and Mitchell) as well as several DMS have collaborated with us to ensure the technology works as designed. Shops are writing estimates in the same manner as they have always done, and dealers are able to process orders and invoice customers.”

Based on the successful pilots, GM will launch MyPriceLink on Dec. 1st. Repair facilities will have the ability to get immediate price visibility on all estimates written with Genuine GM Parts.

MyPriceLink provides a seamless, uninterrupted user experience with collision estimating systems that agree to integrate. Users that do not wish to integrate will have the option of obtaining pricing through the MyPriceLink portal, OEC CollisionLink or by contacting an authorized GM dealership.

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