NABC Refines Its Mission and Vision Statements - BodyShop Business

NABC Refines Its Mission and Vision Statements

In keeping with its own evolution, and that of the collision repair industry, the National Auto Body Council (NABC) has officially released updated versions of its mission and vision statements.

The organization began to revisit both statements during its July planning meeting in Salt Lake City, with the goal of sharpening their focus and ensuring both continued to align with the NABC’s current efforts, including relatively recent initiatives like Recycled Rides, FREE and In‐Language.  

“As you might expect, the portion of the planning meeting devoted to this project was intense, spirited and required a lot of soul searching on the part of the board,” explained NABC Executive Director Chuck Sulkala. “Those statements have been around a long time; they are part of our identity. However, there can be no denying that in recent years NABC’s development has moved forward at an accelerated pace. It was definitely time to make sure our purpose, as presented in these statements, continued to clearly represent who we are.”  

Rick Tuuri, vice president of industry relations for Audatex and an NABC board member, was charged with setting up a committee to help revise the statements. This group was tasked with working through the discussions and suggestions that surfaced at the planning meeting, coming up with the precise language to be used in the revised statements, and then submitting the proposed revisions to the board for review and approval. A final discussion and vote took place, with the board unanimously approving the following:  

NABC Vision Statement: Automotive Collision Repair is recognized as a valued and respected industry.  

NABC Mission Statement: Identify, develop, and implement initiatives that promote a positive image of the industry.  

“We believe the directness and simplicity of these statements will resonate with the collision industry and the general public and communicate clearly the essence of the NABC and its work,” added Sulkala. “If you believe in this mission and its relevance for our industry, we ask you to become involved as a member and help us make a difference.”  

More information:


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