News: ASE Hosts 50th Anniversary Celebration
Organization renews and modernizes look and adds new features to better represent its message to the collision repair industry.
The National Auto Body Council (NABC) announced it has ramped up its social media efforts by inviting interested parties to create, share and exchange industry-related information and ideas on its revamped Facebook and Twitter platforms.
Craig Camacho, NABC board member and chair of its marketing and public relations committee, took the lead on the initiative, which included renewing and modernizing the look, feel and message of the NABC’s Facebook page and Twitter feed.
NABC says its Facebook page is now more attractive and inviting, and includes a link (www.facebook.com/NationalAutoBodyCouncil) that makes it easier for people to locate and access. Relevant content, industry news, thought-provoking riddles and program updates are now listed on an almost daily basis.
Dates for Recycled Rides and First Responder Emergency Extrication (FREE) events will be listed along with information on other campaign initiatives such as Operation Comfort, Distracted Driving, In-Language, the Body Shop Image Award, and the Award of Distinction.
“There is no better return on investment then when you grow your audience organically through social media, and I am excited that the NABC is now positioned to make an impact in this area,” said Camacho, who is also the marketing director and social media manager at 11-shop MSO Keenan Auto Body. “If you use Facebook, come check us out and ‘Like’ the new National Auto Body Council page, which will also feed into our Twitter account.”