New GM Genuine Parts and ACDelco Marketing Campaign Launched

New GM Genuine Parts and ACDelco Marketing Campaign Launched

The initiative incorporates a clear global market position and reinforces the importance of utilizing original equipment parts.

General Motors Customer Care and Aftersales has taken the next step in its global rebranding initiative with the launch of a new marketing campaign designed to strengthen GM Genuine Parts and ACDelco brands. The initiative incorporates a clear global market position and reinforces the importance of utilizing original equipment parts.

The rebranding is a result of extensive global research to help ensure a consistent brand image, no matter the product or location. With the initiative’s launch came a bold, new packaging design that began arriving in North America last fall and will begin to roll out globally later this year.

“This marketing campaign is the next step in our journey to drive a focused, disciplined strategy for GM’s maintenance and repair parts brands,” said John Roth, global vice president, Customer Care and Aftersales for GM. “Based around certainty, the campaign highlights the authenticity and customer benefits that only brands with parts designed and backed by GM can provide.”

The “Certainty Starts Here” campaign defines why GM Genuine Parts and ACDelco are the clear choice for maintenance and repair of customers’ vehicles. Core to the campaign is a series of six videos, each dedicated to a specific parts category: maintenance, repair, powertrain, collision, original equipment and aftermarket. The videos can be viewed now on certaintystartshere.com.

“This is a transformative moment for our team as the rebranding initiative coincides with the recent announcement of GM’s new brand identity, EV and AV initiatives,” said Roth. “In concert with the new direction of our company, we will amplify our long-term vision for Customer Care and Aftersales with service and parts solutions to meet the needs of our evolving vehicle platforms. Our integration plan is well underway and will begin to take shape in market later this year.”

To learn more about the global parts campaign and the importance of choosing original equipment parts that are designed, engineered, tested and backed by GM, visit acdelco.com or gmgenuineparts.com.

You May Also Like

Toyota Invests $8 Billion in N.C. EV Battery Plant

This investment adds capacity to support battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs).

Toyota has announced a new investment of nearly $8 billion that will add approximately 3,000 jobs at Toyota Battery Manufacturing North Carolina (TBMNC). This brings total investment to approximately $13.9 billion and job creation to more than 5,000 — further supporting Toyota’s multi-pathway approach to global vehicle electrification.

This investment adds capacity to support battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). An additional eight BEV/PHEV battery production lines will be added to the two previously announced, for a total of 10 BEV/PHEV battery lines. In addition, as originally announced, the plant will also have four battery lines for hybrid electric vehicles (HEVs). Production will be increased in a phased approach, with line launches planned through 2030 to reach a total production of more than 30GWh annually.

Hyundai Announces EV Battery Manufacturing Joint Venture in U.S.

Hyundai Motor Group and LGES signed a memorandum of understanding to produce EV batteries in the U.S. and further accelerate Hyundai’s electrification efforts in North America.

GM Honors Automotive Techs on National Skilled Trades Day

General Motors Customer Care and Aftersales is recognizing the vital role that the more than 40,000 skilled auto technicians across GM dealerships bring to the GM owner experience.

GM to Invest More Than $100 Million in CCA Facility

General Motors Co. has announced plans to invest more than $100 million in its Customer Care and Aftersales (CCA) Davison Road Processing Center in Burton, Mich.

American Honda Partners with I-CAR

I-CAR will soon provide 10 required online courses for collision repair facilities in the Honda/Acura network.

Other Posts

GM to Educate Consumers on Assisted Driving

General Motors has launched a consumer education program called “Hands Free, Eyes On” to encourage consumer confidence in the use of ADAS systems.

Seven Automakers Unite to Create EV Charging Network

The joint venture aims to become the leading network of reliable high-powered charging stations in North America.

General Motors Names BASF 2022 Supplier of the Year

GM’s Supplier of the Year award recognizes global suppliers that distinguish themselves by exceeding GM’s requirements and providing innovative technologies at some of the highest quality in the automotive industry.

SCRS Announces New Arrangement with GM Partner Perks

GM Partner Perks members can now use the GM Partner Perks Exclusively Yours Prepaid Mastercard to pay for SCRS membership and renewals.