NHTSA Adds New Measure of Fatalities Related to Distracted Driving, Measures Attitudes on In-Car Distractions - BodyShop Business
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NHTSA Adds New Measure of Fatalities Related to Distracted Driving, Measures Attitudes on In-Car Distractions

New data released by NHTSA using its refined methodology show an estimated 3,092 fatalities in distraction-affected crashes in 2010.

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NHTSA has unveiled a new measure of fatalities related to distracted driving, called "distraction-affected crashes." Introduced for 2010 as part of a broader effort by the agency to refine its data collection to get better information about the role of distraction in crashes, the new measure is designed to focus more narrowly on crashes in which a driver was most likely to have been distracted. New data released by NHTSA using its refined methodology show an estimated 3,092 fatalities in distraction-affected crashes in 2010.

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While NHTSA’s Fatality Analysis Reporting System (FARS) previously recorded a broad range of potential distractions, such as careless driving and cell phone present in the vehicle, the agency says the new measure focuses on distractions that are most likely to affect crash involvement, such as distraction by dialing a cellular phone or texting and distraction by an outside person/event.

"Even as we celebrate the incredible gains we’re making in reducing traffic fatalities, we recognize our responsibility to improve our understanding of the dangers that continue to threaten drivers and passengers," said NHTSA Administrator David Strickland. "That’s why, under the leadership of Transportation Secretary Ray LaHood, NHTSA is working to refine the way we collect data on distracted driving and laying the groundwork for additional research to capture real-world information on this risky behavior."

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While the explicit change in methodology means the new measure cannot be compared to the 5,474 "distraction-related" fatalities reported in 2009, other NHTSA data offer some indication that driver distraction continues to be a significant problem. The agency’s nationwide observational survey of drivers in traffic remains unchanged between 2009 and 2010, with 5 percent of drivers seen talking on handheld phones. In addition, given ongoing challenges in capturing the scope of the problem — including individuals’ reluctance to admit behavior, lack of witnesses and in some cases the death of the driver — NHTSA believes the actual number of crashes that involve distracted driving could be higher.

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National Attitude Survey on Distracted Driving
A new national NHTSA survey offers additional insights into how drivers behave when it comes to texting and cell phone use while behind the wheel and their perceptions of the safety risks of distracted driving. Survey respondents indicated they answer calls on most trips; they acknowledge few driving situations when they would not use the phone or text; and yet they feel unsafe when riding in vehicles in which the driver is texting and they support bans on texting and cell phone use. These findings provide further evidence that distracted driving is a complex problem that is both hard to measure and difficult to address given conflicting public attitudes and behaviors, NHTSA says.

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"The findings from our new attitude survey help us understand why some people continue to make bad decisions about driving distracted, but what’s clear from all of the information we have is that driver distraction continues to be a major problem," said Strickland. "We need to maintain our focus on this issue through education, laws, enforcement and vehicle design to help keep drivers’ attention on the road."

Among the findings, more than three-quarters of drivers report that they are willing to answer calls on all, most or some trips. Drivers also report that they rarely consider traffic situations when deciding when to use their phone.

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While most drivers said they are willing to answer a call and many will send a text while driving, almost all of these same drivers reported that they would feel very unsafe as a passenger if their driver was sending or receiving text messages. Over one-third report that they would feel very unsafe if their driver was using a handheld phone.

Continuing Data Refinement
NHTSA’s adoption of the new "distraction-affected crash" measure for the 2010 FARS data is one step in a continuing effort to focus in on driver distraction and separate it from other issues, the agency says. As part of its commitment to reduce the problem of distracted driving, NHTSA says it will continue to look for improved data sources. While police reports of serious crashes are an important source, they are limited by the evidence available to the officer. As a result, the agency is working to optimize information from crash reports by improving reporting forms and officer training. In addition, NHTSA will analyze new data on driver distraction from a new naturalistic study in which about 2,000 cars will be fitted with cameras and other equipment that will record driver behavior over a period of two years. Researchers will be able to use these data to associate driver behaviors with crash involvement. Data from this study will be available in 2014.

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