Nicholas Schoolcraft Replaces Late Father at Phoenix Solutions Group

Nicholas Schoolcraft Replaces Late Father at Phoenix Solutions Group

Phoenix Solutions Group announced that Nicholas Schoolcraft will join the firm’s leadership team, replacing his late father, Steve Schoolcraft, effective immediately.

Phoenix Solutions Group announced that Nicholas Schoolcraft will join the firm’s leadership team, replacing his late father, Steve Schoolcraft, effective immediately.

“Steve’s extraordinary vision and leadership have positioned Phoenix Solutions Group as the collision industry’s most innovative and comprehensive marketing consulting company,” said Tina Biancalana, vice president for Phoenix Solutions Group. “Steve’s ambition was to build an organization that puts our clients’ needs at the center of everything we do. Every Phoenix staff member can attest to this goal as being achieved.”

Nick Schoolcraft “is the ideal person to further Steve’s vision and legacy,” Biancalana added.

“Nick’s background in marketing and customer experience consulting has demonstrated his remarkable talent for developing solutions that deliver results and drive customer and employee engagement,” she said. “Also, his knowledge of the traditional as well as digital marketing space will be a welcome addition to the Phoenix Solutions team.”

Steve Schoolcraft passed away May 19 but collaborated closely with his son over the past five years to help position Phoenix Solutions Group as an industry thought leader.

Over Nick Schoolcraft’s career, he has spent time working with Fortune 100 clients to develop marketing and customer experience strategies that deliver tangible results. In his recent role at Accenture, Nick led many customer experience transformation projects in which he identified and evaluated complex customer and employee experience problems and created solutions that delivered business value, while increasing customer and employee engagement.

Nick Schoolcraft’s “relentless focus on delivering value for customers – while incorporating business demands into actionable strategy – has enabled him to propel significant business value through optimized processes and overall operational alignment,” Hoffman Estates, Ill.-based Phoenix Solutions Group said in a news release.

Before Accenture, Nick Schoolcraft worked for a leading national media company, where he helped develop digital and traditional marketing campaigns that transformed the way advertisers interact with their customers. These marketing campaigns not only increased ROI and engagement but also delivered on the expected outcomes of the organization, according to Phoenix Solutions Group.


You May Also Like

Meet the Auto Body Instructor: Kevin Lester

Kevin Lester’s excitement for his collision repair and automotive refinishing program at Gaithersburg High School is contagious.

Kevin Lester is the collision repair and automotive refinishing instructor at Gaithersburg High School, located in Montgomery County, Md. Over the 25 years that Lester has been the teacher, he has averaged 40 students in his level 1 class and 20 for his level 2 class. Prior to his tenure at Gaithersburg High School, Lester worked in the industry as a body tech and a painter. He also installed auto glass and worked in upholstery shops during the summers. 

Sticker Shock at the SEMA Show

This year’s SEMA Show held a new surprise for me — a secret drop-off at our booth in the form of a mysterious sticker.

Keys To Making 2023 A Huge Success For Your Auto Body Shop

Stopping daily work to work “on” your business instead of “in” your business is essential in order to deliver change in the new year. 

Auto Body Consolidation Update: What Will 2023 Bring?

The bull market of consolidation is expected to continue in 2023 even amidst high inflation, rising interest rates and other challenges.

The Great Awakening: Collision Repairers Taking a Stand

Many repairers are now taking a stand, realizing they cannot conduct business the way they used to.

Other Posts

CARSTAR Fort Collins: Process Produces Performance

The new facility that CARSTAR Fort Collins moved into was designed with organization and performance in mind.

Are Collision Repairers Their Own Worst Enemy?

It’s always been easy for repairers to see insurers as the bogeyman that causes all of their problems, but insurers are merely taking advantage of repairers’ lack of business knowledge and acumen.

Are You Ready to ROCK in 2023?

Do you know a “rockstar” in the automotive aftermarket? Then it’s time to nominate them as a Vehicle Care RockStar!

BodyShop Business 2022 Executives of the Year

This year’s Single-Shop award winner is Michael Bradshaw of K & M Collision in Hickory, N.C., and the Multi-Shop winner is Matt Ebert of Crash Champions.