America, Inc. (NNA) launched its nationwide Nissan Certified Collision Repair
Network at NACE in Orlando Oct. 5-8. The new certification
program is open to both dealer-owned and independent collision shops.
"There are growing numbers of owners who are
enjoying the dependability, comfort, engineering and performance of Nissan
vehicles every day," said Mark Zoba, manager, Collision Parts, Part &
Service Sales and Marketing, NNA. "These customers expect the highest level of consistent service,
Genuine Nissan Parts, outstanding technical expertise and work done correctly
in a skillful, efficient and careful manner. This means they expect prompt, professional, dependable
service which the certification process is designed to promote."
Nissan has teamed up with DuPont Performance Coatings
(DPC) to assist in the implementation of the program’s certification process. For technician training, Nissan has teamed up with I-CAR.
"The Nissan Certified Collision Repair Network has
been developed as a dynamic, competitive program to recognize and distinguish
body shops that meet or exceed standards for repair work, training, equipment
and delivery of customer service," added Zoba. "Our partnership with DuPont Performance Coatings and
I-CAR helps ensure that every participating shop will offer the quality
products, professional staff and enhanced services that meet Nissan’s exacting
Once a facility has successfully completed the
application process, the shop manager will be contacted to set up a meeting to
review the enrollment and inspect the facility. A DPC representative will conduct a comprehensive inspection
of the facility to ensure that all standards will be met.
For participating collision shops, the Nissan Certified
Collision Repair Network delivers the opportunity for the repair facility to
attract new customers and to generate additional business from their existing
base. The program offers:
The ability to promote services as a "Certified
Collision Repair Facility" by Nissan North America, Inc.
A web-based customer search system of program facilities.
An opportunity to generate additional revenue and profit
from service and parts sales.
An opportunity to interact with and provide services to
customers who are new to the facility.
An opportunity to increase overall customer
"The overall customer satisfaction that the
certified program generates will potentially lead to repeat new car or
pre-owned buyers, and additional revenue from service and parts," said
Zoba. "And for our valued
Nissan customers, it provides the peace of mind of facility and repair process
standardization so that in the case of an unfortunate accident or vehicle
damage, they’ll know that their Nissan will be repaired using Genuine Nissan
Parts and in a timely fashion."