Nissan, DeNA to Test ‘Robo-Vehicle’ Mobility Service

Nissan, DeNA to Test ‘Robo-Vehicle’ Mobility Service

Nissan and DeNA Co. this month will be field-testing Easy Ride, the robo-vehicle mobility service being developed by both companies, Nissan said.

Nissan and DeNA Co. this month will be field-testing Easy Ride, the robo-vehicle mobility service being developed by both companies, Nissan said.

“Easy Ride is envisioned as a mobility service for anyone who wants to travel freely to their destination of choice in a robo-vehicle,” Nissan explained in a news release.

During the field test, in the Minatomirai district of Yokohama in Japan’s Kanagawa Prefecture, the participants will be able to travel in vehicles equipped with autonomous driving technology along a set route. The route spans about 4.5 kilometers (2.8 miles) between Nissan’s global headquarters and the Yokohama World Porters shopping center, according to the automaker.

“For efficient fleet operation and customers’ peace of mind, Nissan and DeNA have set up a remote monitoring center that uses the two companies’ advanced technologies,” Nissan added.

Nissan and DeNA also will test Easy Ride’s unique service functions.

Using a dedicated mobile app, passengers can input what they want to do via text or voice and choose from a list of recommended destinations. An in-car tablet screen will show selections of nearly 500 recommended places of interest and events in the vicinity. Additionally, about 40 discount coupons for retailers and restaurants in the area are available for download on the participants’ own smartphones.

Participants will be asked to complete a survey about their overall user experience, usage of content and coupons from local retailers and restaurants, and preferred pricing for the Easy Ride service. Nissan and DeNA will use the survey results as they continue to develop the offering, and for future field tests, according to Nissan.

“The field test will enable Nissan and DeNA to learn from the experience of operating the Easy Ride service trial with public participation, as both companies look toward future commercial endeavors,” Nissan said. “Nissan and DeNA will also work to develop service designs for driverless environments, expanded service routes, vehicle distribution logic, pick-up/drop-off processes and multilingual support. The companies aim to launch Easy Ride in a limited environment at first, and then introduce a full service in the early 2020s.”

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