Autoshop Solutions Inc., a North Carolina-based marketing agency, has announced the launch of its latest marketing tool for the automotive industry: Autoshop Mail. The agency says Autoshop Mail takes direct mail to the next level by combining postcard mailings with an online marketing campaign, creating an easy user experience for the customer and driving more traffic for the shop owner.
The Autoshop Mail direct mail program sends out postcards, equipped with phone tracking numbers for accurate ROI measuring. It then takes direct mail marketing a step further by integrating it with an online marketing campaign. Customers and new leads who receive the postcards are directed to a mobile-compatible landing page on the shop’s website for more information. Then, utilizing the Google Display Network, ads matching the shops direct mail postcard and branding will follow the new lead around the Internet, helping the auto shop business stay top-of-mind and easily accessible for further engagement.
“This is going to revolutionize direct mail for automotive shops around the country,” said Danny Sanchez, CEO of Autoshop Solutions. “Autoshop Mail is not just postcards with a tracking number; it’s an entire marketing program that is trackable from start to finish.”
The Autoshop Mail program is designed to be convenient and effective for both the auto shop owner, and the potential new customer.
“Rolling out this integrated program to our customers is truly exciting,” said Margaret Klemmer, vice president operations of Autoshop Solutions. “We take the branding and design from our client’s website and create a postcard, landing page and set of display ads that all match with the same branding, marketing message and offer.”
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