True2Form, a multi-location collision repair organization, recently conducted a promotion at its Hickory, North Carolina, facility, teaming up with the local Salvation Army to completely repair a needy citizen’s “wreck” of a car.
The promotion “Fix My Wreck…Please!” was the brainchild of True2Form Hickory Location Manager Loren Lowe, who saw a need to partner with the local charity and provide assistance to get someone back on the road that was in need of safe, reliable transportation.
“Here at True2Form, we feel we are very supportive of every community in which we have a facility, and this type of promotion is very consistent with the values of how we operate our business,” Lowe said. “We approached the Salvation Army here to help find someone who needed assistance, and the idea caught on with several other Catawba County businesses as they also helped supply parts, labor, rental vehicles and food at our recent unveiling.”
A number of True2Form suppliers and partners assisted with product donations, including Sherwin-Williams Automotive Finishes Corporation (SWAFC), Advantage Glass, Carquest Auto Parts, Chick-fil-A, Dent Wizard International, Enterprise Rental Car, Hickory Wrecker Service, Jim’s Detailing, Midas Auto Service, LKQ Auto Parts and Signco. Lowe estimates more than $12,000 in products and services were donated, with True2Form providing $6,500 in labor to do the vehicle’s repairs, including crews working several weekends and after hours to meet deadlines.
Money was also collected and donated to the Salvation Army at the car restoration unveiling event.
The selected and repaired vehicle was a 1993 Nissan Maxima owned by Kasey Earwood, a local student and young mother whose vehicle needed significant repairs.
Earwood heard about the contest when she brought her car into the area Midas shop for major repairs and found them to be beyond her financial means. They suggested she enter the “Fix My Wreck” contest. Services the vehicle received included significant body work, fixing of multiple dents, detailing the engine, new brakes and a custom paint job with white pearl finish in SWAFC’s Planet Color.
“We’re all very proud of Loren, his staff at our Hickory store and all our great True2Form partners,” said Clark Plucinski, True2Form executive vice president. “They all captured the spirit of what our company and its employees are all about providing the best in customer service and always giving something back to the communities in which we work and live. From a corporate standpoint, we’ve been looking for a similar project to put our arms around and may consider expanding this throughout our four-state footprint of collision repair shops in the coming years.”