OEMs have will return to the Automotive Service & Repair Week (ASRW) show floor as participants in the second annual OEM Pavilion. To date, confirmed participants include General Motors, Ford Motor Co. and Toyota Motor Sales USA Inc., with a growing list of verbal commitments, five of which are expected to be confirmed soon.
OEMs will participate in a pavilion setting, allowing attendees to visit with all participating automakers in one area, at one time, under one roof. Both collision and mechanical disciplines for each OEM will be represented, along with brand-specific training by some.
The ASRW 2010 events will take place Oct. 10-13 at the Mandalay Bay Convention Center in Las Vegas (no longer during AAIW). ASRW is a stand-alone event specifically created for all automotive service and repair professionals, enabling even more industry segments to join under the umbrella.
The educational program is scheduled Oct. 10-13 Sunday through Wednesday and the comprehensive exhibits will be open from Oct. 11-13 Monday through Wednesday.
ASRW currently features the International Autobody Congress & Exposition (NACE), sponsored by the Automotive Service Association (ASA), the only event of its kind designed for the collision repair professional; the Congress of Automotive Repair & Service (CARS), also sponsored by ASA, the premier event for automotive service professionals; as well as Auto Glass Week, dedicated to the automotive glass professional.
“Toyota is extremely pleased to have the chance to meet face-to-face with both our collision and mechanical customers,” said Jerry Raskind, wholesale development manager, Toyota Motor Sales USA Inc. “Qualified experts will be available and ready to field questions on service, parts and repair techniques uniquely designed for the Toyota family of vehicles. The dual platform ASRW makes available in reaching all facets of the automotive service and repair industry is not only valuable, but will prove most efficient.”
Chris Brandt, General Motors brand manager added, “General Motors is excited to continue our presence at ASRW in 2010. It allows us to showcase our new products and services for both GM Collision and ACDelco that include free online collision technical repair information, new training classes and enhanced Total Service Support online program for independent automotive service centers. We look forward to a great show this year!”
In addition to a collision repair-related presence, Ford Motor Company’ s booth will feature products and services from its Powertrain group, which is specifically designed for the mechanical segment of its business.
Ron Pyle, ASA president and chief staff executive, added, “We’re pleased the OEMs recognize the importance their presence at our event is to the service and repair community. ASRW attendees require open communication with the auto manufacturers to provide quality service to their customers on a daily basis. What better place to see this come to fruition than ASRW the industry’s one-stop marketplace?”
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