Branden Ashley Zelesnak has joined Optima Automotive to fill the newly created position of director of digital communications.
In her new role, Zelesnak will be leading the social media and online reputation management division at Optima Automotive. She will be responsible for the management, growth and development of all social media services that Optima provides.
Zelesnak brings more than 10 years of experience in sales and marketing, specifically working to increase the market share of CARSTAR franchise shops over the past five years. During her time with CARSTAR, Zelesnak was nominated for National Marketing Manager of the Year within the franchise organization.
“We are excited to have Branden on board and look forward to seeing big things from her,” said Mark Claypool, CEO of Optima Automotive. “Our social media services division has grown to the point where someone of her experience and background can step in and really take it to the next level.”
Added Zelesnak, “The opportunity to join Optima, the industry leader in Web presence management, is an honor. My plan is to take the strong foundation that Mark and his team have built and aggressively build upon it. I look forward to the challenge.”