Optima Automotive, a web presence management company, has announced two key internal promotions within the company.
Tyler Claypool, former director of client relations, has been promoted to vice president of operations.
“Tyler has developed all the skill sets we truly need in this position,” said Mark Claypool, president and CEO of Optima Automotive. “Tyler has a full understanding of programming and has a keen eye for design and innovation. His responsive customer service skills, from his former role here, will serve him, and us, well too. He has earned the respect of our team and they look to him for guidance. We look forward to continued company growth under his leadership.”
Kristen Trask has been promoted to director of digital communications. Trask is now heading up the Social Media, Directory Listings Management and Online Reputation Management division at Optima Automotive. She oversees a team of account specialists who are responsible for posting on client social media accounts and monitoring these accounts for activity and communications. She also monitors client online reputations and coaches clients on how best to respond to reviews.
“Kristen has worked hard and earned this promotion with her demonstrated leadership and customer service,” said Claypool. “She has a heart for our clients, and they know she always has their back when it comes to their online presence in her areas of responsibility. I’m excited to see this area of our operations continue to flourish.”
Optima Automotive, a divison of Optima Worldwide Limited, was founded in 2008 to focus on website design/development, search engine optimization and social media management for automotive repair businesses. Optima coined the phrase “web presence management” to illustrate the importance of not just having a website online but optimizing that site, properly managing social media and online reputation and continuously managing that online presence.