Main Auto Body said it has opened a new location in Bend, Ore.
The facility previously was Bend Body Shop.
Founded in 1977, Main Auto Body now has eight locations serving the Willamette Valley, Oregon Coast and central Oregon regions.
More OEMs are pushing auto body shop certification in the interest of quality repairs and keeping customers happy.
OEM certification programs have grown in numbers in recent years due to automakers taking more of a vested interest in the collision repairs of their vehicles. The OEMs know that 60% of people who return their car to an auto body shop due to an issue related to a collision repair will sell or trade that car in a year. And of those, 63% will switch to a different make of vehicle. Therefore, brand loyalty is at stake.
Just like a server at a cafe asks, “How would you like me to prepare your eggs?” insurers often place repairers in the position of asking their customers, “How would you like your vehicle repaired?”
Approximately 74% of businesses need at least one technician and are willing to fill it with an entry-level tech prospect. The problem: What happens when the entry-level tech arrives?
In both the Grossman Chevrolet Nissan dealership and its on-site collision center, women run the show.
At mid-year, most consolidators — with the exception of a few — are full steam ahead with acquisitions.
Brian Cobb, collision repair instructor and department chair at Coastal Carolina Community College, works extremely hard to make inroads with the local industry and is starting to see that there are people who want to work in collision repair.
Many collision repairers often believe they must comply with insurers’ demands, but when asked why they believe this, few of them can give good answers.
As the owner of two CARSTAR locations dealing with the challenge of finding employees, I started looking at our community and where I could attract new talent and train them to become great technicians.
Juan Carlos Gasga Perez’s T-shirt that says “Auto Body Technician — I Solve Problems You Don’t Know You Have In Ways You Can’t Understand” might just go viral.
