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DRPs: Good, Necessary Evil or Bad for Business?

Panel at WIN Conference delves into effects of DRPs on various-sized shops, reveals percent of shops’ revenue that’s DRP-driven.

Executive Interview: Maaco President Talks Marketing, Lean and DRPs

David Lapps has spent more than 35 years with Maaco, using aggressive retail strategies to develop auto painting and body work markets across the U.S. In this Executive Interview, Lapps talks about Maaco’s shift in its marketing message, its process improvement and its aggressive growth strategy in the collision repair market.

SHOP PROFILE: Shedding DRPs for Survival

Too many concessions and too few vehicles made profiting from insurer relationships too difficult for this family business. So they concentrated on what they do best: quality repairs, excellent customer service and savvy marketing.

Repairers, Insurers Debate Consistency of DRPs at CIC

Repairers vented their frustrations about the lack of consistency in direct-repair programs (DRPs) last week at the Collision Industry Conference (CIC) in Washington, D.C., and the takeaway was that it would probably always be this way due to insurance companies’ competitive nature with one another. “There isn’t any consistency because every insurer has a different

Consumer Group Says A.B. 1200 Would Allow ‘Hard Sell’ of DRPs

Non-partisan consumer advocacy group Consumer Watchdog says it’s asking California Assemblywoman Mary Hayashi (D-Hayward) to amend A.B. 1200, which would amend the state insurance code’s anti-steering statute to allow insurers to discuss policy "benefits" any time during the claims process, wording many believe will allow for steering. The bill has been passed by the Assembly

California Bill Would Allow Insurers to Promote DRPs in Any Circumstance

The California Assembly is considering a bill that states insurers can provide claimants with truthful, non-deceptive information about DRP shops at any time while discussing a claim. The bill adds the following to California Insurance Code Section 758.5, the anti-steering statute: Nothing in this section prohibits an insurer from providing a claimant with truthful, nondeceptive

California Bill Would Allow Insurers to Promote DRPs at Any Time While Discussing Claims

The California Assembly is considering a bill that states insurers can provide claimants with truthful, non-deceptive information about DRP shops at any time while discussing a claim. The bill would add the following to California Insurance Code Section 758.5, the anti-steering statute: Nothing in this section prohibits an insurer from providing a claimant with truthful,

DRPs Have Run Their Course

Where I live, there’s quite a battle going on between grocery stores to  get more and more shoppers to come through their doors and earn their loyalty so that they keep shopping with them over and over again. These “frequent shopper” programs come in all shapes and sizes across all types of retail markets. Until

DRPs, Here We Come?

Doing good work and counting on referrals will only get collision repair shops so far. At some point, we need to step up our marketing efforts. Part 12 of a series.

DRPs, Here We Come?

We’re shooting for a DRP, but that doesn’t mean we’re willing to give up something for nothing. Part 11 of a series.