OEM Certification: I’m Certified! Now What?
OE certification is not one of those investments that is necessarily going to give you a big return right out of the gate. So how can you as a shop owner or manager maximize your investment?
BASF Releases Tool to Help Body Shops Navigate OEM Certification Programs
BASF Refinish has released a new OEM Sales Toolbox to guide body shops through the process of building a solid strategy that aligns with the growing OEM influence in the industry.
Do People Actually Search By OEM Certification?
Shocker: If you’re certified or part of any OEM network, no one is searching for shops that are certified on Google. That said, you should still be promoting your certifications on your website.
AASP/NJ Board Member Dave Gruskos Delivers Presentation on OEM Certification
AASP/NJ announced that board member Dave Gruskos, president of Reliable Automotive Equipment, gave a presentation titled, “OEM Certifications: Not Just a Fad,” on Jan. 24, 2019 at his facility in Belford, N.J.
AASP/NJ to Offer Two Training Events in November on Marketing, OEM Certifications
The Alliance of Automotive Service Providers of New Jersey (AASP/NJ) announced it will be presenting two training events in November that will address marketing, business growth and OEM certifications.
CARSTAR, Assured Performance Launch OEM Certification Initiative
“The new initiative leverages Assured Performance tools and resources for CARSTAR store owners to help accelerate adoption and compliance to OEM certification requirements and business improvement milestones,” the organizations said.
OEM Certification Is a ‘Culture Shift’ for Auto Body Shops
A March 17 panel discussion on OEM certification touched on the elephant in the room for the auto body industry: the disparity between shops that have invested in the training, tooling and equipment to perform proper repairs on today’s vehicles, and those that haven’t.
The MSO: OEM Certification for Your Future
I think in the very near future it will be impossible to repair a vehicle if your shop isn’t certified in a brand.
Assured Performance OEM Certification Symposium to be Held at NACE | CARS Aug. 10-11
The symposium will offer an in-depth, hands-on review of special certification-based marketing and sales programs that are solely available through OEM certification programs.
Maaco of New Hampton Becomes First in Network to Earn OEM Certification
The I-CAR Gold shop was recruited by Honda after a visit showed that they had the equipment, personnel, and facility capable of performing at the high level of quality required by the program.