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Cater to What Your Customers Care About on Your Website

Customers don’t care about your claims of great customer service or your trust and integrity. What they do care about is how attentive you are to their needs.

Has Your Ranking on Google Recently Dropped?

If so, the introduction of Google Penguin may be to blame. Read on to find out what you can do to get back on page one.

Eye on OE Certification

More and more shops are considering OE certification as a way to stand out from the competition.

Axalta Coating Systems Partners with Optima Automotive

Axalta Coating Systems, formerly DuPont Performance Coatings, has partnered with Optima Automotive to work with its customers on its overall Web presence marketing tactics.  This will include website development/design, search engine optimization, social media management, pay-per-click campaign management and reputation management. “Mark Claypool and Optima Automotive are clear leaders in the field of Web presence

Use Vine to Market Your Body Shop

Twitter’s new Vine app creates short, looping videos that you can use to reach and retain customers.

What Twitter Can Do for Your Business

Forty-two percent of businesses have gotten sales through Twitter participation. It’s time to ‘follow’ the crowd.

National Auto Body Council Updates Facebook and Twitter Platforms

Organization renews and modernizes look and adds new features to better represent its message to the collision repair industry.

Using SEO to Score Page One on Google

A page one positioning in a search is crucial to your website’s visibility.

Resolve to Market Your Business More in 2013

SEO Expert Mark Claypool shares tips on how to keep your website fresh and generating new business.

Sherwin-Williams A-Plus Vision Group Conference Focuses on Trends, KPIs

More than 100 shop owners gathered in Palm Springs, Calif., to glimpse the future of collision repair and position themselves for success.