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Web Presence Management: Aloha! The Tale of a New Business and Their Web Presence

A brand-new auto body shop based in Hawaii shares its experience with how important it is for a business to have an effective presence online.

Business: Open Your Eyes

Viewing your operation from the perspective of your customer can open your eyes to improvements you need to make.

Optima Automotive Announces New Director of Digital Communications

Branden Ashley Zelesnak brings more than 10 years of experience to the newly created role.

What Keeps You Up At Night?

We asked several body shop owners what industry issues are keeping them from getting a good night’s rest. Their answers may (or may not) surprise you.

Place Your Bets at the SEMA Show!

It’s SEMA Show time again, and you’re probably dreaming of the big win in Vegas. But even if you lose at the table, you can still walk away flush by taking in all that the show has to offer.

SCRS Adds Specific Tracks to RDE Content at SEMA Show

Attendees can now choose specific tracks based on their particular business focus.

Sherwin-Williams Selects Next Sites for Collision Facility Digital Marketing Seminar

Class will be held in Columbia, S.C. on Sept. 5 and Dallas, Texas on Oct. 9.

AutoBody-Review.com Hires Tom Zoebelein as Director of Marketing

AutoBody-Review.com, a Flash of Genius company, has announced its recent hire of Tom Zoebelein as director of marketing. Within this role, Zoebelein will lead the AutoBody-Review.com Strategic Accounts Team. The company says Zoebelein’s proven background in the trade show business will bring valuable leadership to the organization and strengthen the brand to both consumers and

San Francisco to Host Sherwin-Williams Digital Marketing Class

Workshop on May 23 will focus on how collision repairers can contact and retain customers using digital and social media.

Marketing Through Social Media

More and more collision repair facilities are using social media to communicate who they are to customers…and increase sales.