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The Best Marketing Ideas EVER for Your Body Shop

These are the best essential marketing components, the categories that you as a business owner have to cover. No excuses!

Fix Auto USA Marketing Manager Joins Yelp Advisory Board

Fix Auto has announced the appointment of its U.S. marketing manager, Jonathan Herrera, to Yelp’s Client Advisory Board.

OEC to Provide Lexus North America with Mechanical Parts Marketing Program

OEConnection LLC (OEC) announced it is launching a comprehensive mechanical parts ordering and fulfillment program for U.S.-based Lexus dealers.

Strategies for Engaging with Your Customers Online

If you hope to have a relationship with a prospect that doesn’t come to you via a DRP referral, you need to somehow capture their attention. The answer is marketing and branding online.

OEC Selected to Provide Toyota Motor North America with Mechanical Parts Marketing Program

OEConnection LLC (OEC), in partnership with Toyota Motor North America, announced it is launching a comprehensive mechanical parts ordering and fulfillment program.

Marketing: Why You Need It and How to Do It

The world is changing, and it’s time you sunk your teeth into the power of marketing instead of shying away from it. I’m here to help clear up some of your confusion and set you up for marketing success.

AASP/NJ Members Learn Marketing Strategies from B2B Automotive

Earlier this month, AASP/NJ members and supporters were treated to an interactive and engaging presentation by nationally-known speaker Michelle Nelson of B2B Automotive on the important role marketing plays in running a successful business.

Why You Shouldn’t Cut Back on Digital Marketing

Profit is a good word, and the more the better. But when things get tight, owners and managers have to make tough decisions about what to do with their budgets, and often the cuts they make are exactly the opposite of what they should be doing.

SCRS’ Hosted I-CAR Webinar Made Available Online

The Society of Collision Repair Specialists (SCRS) has released the on-demand version of a live webinar featuring Nick Notte, sr. vice president of sales and marketing for I-CAR, that detailed I-CAR’s new plans for 2019.

Axalta Offering Online I-CAR Professional Development Program Credit Hours

Customers in the United States now can go to Axalta’s online learning portal, the Axalta Learning Campus, to start earning credits.