MAACO Selects Engage121 to Manage Social Media Presence
MAACO has selected Engage121, Inc., to manage its social media initiatives. "MAACO can now monitor customer and franchisee communication across multiple social media platforms, plus consumer review and rating sites, from the Engage121 integrated application," said Warren Stoll, vice president of marketing for MAACO. "That saves us valuable time that we can use to engage
Social Media
Social Media: What is it, how can you leverage it, what are the keys to success Download the PowerPoint Presentation from 9/17 Facebook Resource Links: How to set up a Facebook fan page for your business How to Build Engaging One-of-Kind Facebook Fan Pages How to Get the Most Out of Your Business Facebook Page Twitter
Social Media to Get Spotlight at BodyShop Business Conference
Facebook. Twitter. MySpace. If these terms are foreign to you, then you should probably attend the BodyShop Business Conference – Succeeding Through Change Sept. 17-18 in Indianapolis and check out the “Social Media” breakout session. Free marketing opportunities await collision repair facilities via Facebook, Twitter and other social networking websites, yet few have taken advantage
New SCRS Member Benefit to Help Shops Manage Social Media
Aware of the upside social media marketing can bring to a collision repair business, the Society of Collision Repair Specialists (SCRS) announced its newest member benefit: social media management services offered at a preferred rate. Made available through an agreement with Admin Concepts, Inc. – marketing specialists with over 10 years of experience serving the
Babcox Media Acquires Professional Carwashing & Detailing
Babcox Media, publisher of BodyShop Business and other aftermarket automotive publications, announced that it has acquired Professional Carwashing & Detailing (PC&D) magazine and digital properties, effective Dec. 1.
Mike Maleski Joins Babcox Media as Associate Group Publisher
In his new role, Maleski will report to Jim Merle, group publisher of the Tech Group portfolio of brands, which includes Brake & Front End, ImportCar and Underhood Service.
New Media Center from Sherwin-Williams Automotive Finishes Provides Industry Expertise
Blog, video gallery, product flyers and case studies highlight new addition.
AkzoNobel Hosts Sustainability Media Briefing in Washington, D.C.
With Washington, D.C.’s historic landmarks serving as a poignant backdrop, collison repair industry editors gathered on Sept. 18 for an exclusive media briefing hosted by AkzoNobel Automotive & Aerospace Coatings (A&AC) North America. The event was held in conjunction with the company’s 2014 summer Acoat Selected North American Performance Group meeting, September 17-19, at the
SATA USA Goes Social
SATA distributor Dan-Am Company launches new social media campaign on Facebook, Twitter and YouTube.
Chris Brogan Encourages Attendees to Socially Engage at ASRW
Noted journalist and social media expert Chris Brogan delivered an engaging opening general session presentation Thursday, Oct. 6 at Automotive Service and Repair Week (ASRW). The presentation was sponsored by DuPont Performance Coatings. The ASRW Expo opened immediately following the conclusion of Brogan’s presentation. Brogan’s keynote presentation focused on guest experience design and the importance