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Ford Motor Company Selects OEC for Mechanical Parts Marketing Program

Ford Motor Co. has selected OEConnection (OEC) for a comprehensive mechanical parts ordering and fulfillment program through the OEC RepairLink solution.

Marketing by Video

Body shops must have great videos on Facebook and YouTube today as part of their marketing plans.

Web Presence Management: Online Reviews Matter… Only If You Care

Online reviews left by your customers and others have far more importance to you than you may think.

Web Presence Management: The 8 Biggest Mistakes Collision Repair Shops Make Online

We at Optima Automotive have come across many online missteps by collision repair businesses, mistakes they often don’t even realize they’ve made or are actively making.

Subaru Selects CollisionLink for Collision Parts Marketing Program

Subaru and its dealer network will now have the ability to offer competitive pricing on eligible OE parts against aftermarket parts to drive sales.

Web Presence Management: Top 10 Free Marketing and Social Media Podcasters

Listening to a podcast might be the ideal way to learn about online marketing and social media for your body shop. What’s a podcast? Read on to find out!

ASA Offers Free Marketing Diagnostic to Member-Shops

Autoshop Solutions is offering ASA member-shops a free marketing diagnostic that includes an assessment of a shop’s Internet marketing activities, including website performance, website design, call to action, social media and search engine rankings.

Marketing to Millenials

There are more than 79 million Millenials living in the U.S. Learning how to properly target this specific group of people will ultimately benefit your shop in the long run.

Mazda Selects OEConnection for Online Parts Ordering

CollisionLink chosen to streamline procurement process and improve sales of Mazda parts in U.S.

Online Marketer Launches Customer Management Program for Body Shops

Bodyshopnation.com’s program includes email and marketing system aimed at increasing revenue for independent shops.