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Mitchell Releases WorkCenter Total Loss 4.0

Mitchell says latest WorkCenter includes enhanced vehicle equipment descriptions in readily accepted manufacturer’s terminology.

Red-Hot Custom Colors

The Planet Color/Barrett-Jackson Collector Color Series factory packaged colors consist of 25 eye-catching basecoats that are modern, restyled versions of the most popular muscle car and current custom car colors. Whether you’re painting a timeless classic or a modern speedster, Sherwin-Williams has your color. Enter the Color Your Classic contest now at www.planetcolor.com/contest.

The Devil is in the Details at Dave’s Autobody

The first thing you notice when you visit Dave’s Autobody is the life-sized palm tree out front. This is Galesburg, Ill., for Pete’s sake. But the more you think about it, the more it makes sense. It sure makes the business stand out from the street. And what do you think about when you see

The Devil is in the Details at Dave’s Autobody

Editor Jason Stahl visited Dave’s Autobody in Galesburg, Ill., on Feb. 17 and discovered some unique things the shop is doing to “own” customers.

Web-Est Shares Body Shop Marketing Idea

Web-Est recently conducted a contest asking participants to provide their most successful marketing strategy, with the winner receiving a free month of the Web-Est collision estimating program. The aim of the contest was to provide as many new ideas as possible for auto body shops looking to bring in new business. The winning participant was

BASF Refinish Expands Customer Lean Program

BASF Automotive Refinish announced that it has expanded its lean educational program for customers to include additional workshops. Originally launched as part of BASF’s VisionPlus University (VPU) in 2008, BASF’s lean program offered customers a half-day introduction to lean, giving collision centers a high-level overview of lean concepts. BASF’s lean education component of VPU now

Sherwin-Williams to Begin 2010 EcoLean Training in Las Vegas

Sherwin-Williams Automotive Finishes announced it will begin its 2010 A-Plus Network University EcoLean workshops at Mandalay Bay in Las Vegas, March 9-10, 2010. The EcoLean program was developed for collision shop owners and managers interested in leveraging the power of lean production as well as business solutions that reduce environmental waste. Sherwin-Williams says the program

Sherwin-Williams Conference Focuses on Success in a Tough Economy

Sherwin-Williams Automotive Finishes A-Plus Network recently held its Vision Group Conference at the Villas of Grand Cypress in Orlando, Fla. The conference provided the more than 60 collision shop owners and managers with training, top industry speakers and group breakout sessions, all with a focus on succeeding in a difficult economic climate.  “2009 was a

Booth Visitors Win Weber Grills from Sherwin-Williams

At NACE, Weber grills were given away to three visitors to the Sherwin-Williams Automotive Finishes booth featuring the HP Process Refinish System with Air-Dry Technology in daily prize drawings during the November show. Michael Duran of Newport Beach, Calif., Steve Saunders of Wildomar, Calif., and Andrew Potter (North Amherst Motors) of Hadley, Mass., each won

CARSTAR Canada Launches New Campaign: ‘Where Accidents Unhappen’

CARSTAR Automotive Canada Inc. announced it’s rebranding itself in 2010 as the place “where accidents unhappen.” The accompanying ad campaign includes radio and television spots that convey to consumers that if they’re ever in an accident, CARSTAR will be there to make their accident “unhappen.” CARSTAR says the new campaign focuses on driving distractions. In