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Chief Packages Computerized Measuring with Alignment

To help collision repair shops improve cycle times, productivity and profitability, Chief has introduced LaserLockAlign, the only combination computerized measuring and wheel alignment system.

Chief Adds Wheel Balancers, Tire Changers to Wheel Service Line

Chief now offers a complete line of wheel service equipment designed to allow collision repair shops to keep wheel service jobs – and the associated revenue – in house.

Robert Ferris Joins Axalta as Chief Communications Officer

As chief company spokesperson, Ferris will be responsible for developing and executing the internal and external communications strategy and will oversee the company’s global corporate social responsibility initiatives.

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New Chief Wheel Alignment Equipment Can Help Improve Cycle Times, Profitability

Chief’s new line of wheel-alignment systems can be used on almost any lift or Chief frame rack already in the shop – there’s no need to dedicate a bay, and there are no massive towers to install.

Chief to Donate Welding and Measuring Equipment to Caliber Collision’s Changing Lanes Program

Chief will donate a MultiMig 522 MIG/MAG welder, MI200T spot welder, LaserLock LiveMapping system and two MultiMig 190 welders to Changing Lanes, which provides active-duty service members with training and employment opportunities in the collision repair industry.

Chief Introduces MultiMig 190 Welder for Mild-Steel Repairs

The 220-volt transformer-based welder has the power to perform both structural and sheet-metal repairs.

Chief Unveils Redesigned Aluminum Repair Station

The station’s all-new cabinet is taller and slimmer, with improved equipment accessibility and five drawers to neatly store contamination-sensitive tools.

New Chief M30 Pro Alu Stud Welder Reduces Risk of Backside Heat Damage

With the new Chief M30 Pro Alu Stud Welder, grounding preparation is automatic, eliminating the need for grounding cables, and through-material transfer of welding heat is minimized or eliminated.

Chief Introduces New Universal Uni-Clamp Anchoring System

Replaceable crosshatch sections on jaws and anchoring stands offer stronger grip and easier installation.

Maserati Approves Chief Collision Repair Equipment for Certified Body Shop Program

Maserati has approved a range of Chief collision repair equipment for use in the structural repair of its vehicles.