Collision Industry Luminaries Honored at Red Carpet Awards Breakfast
On Oct. 30 at the SEMA Show, several collision industry luminaries were recognized with various awards at the Collision Industry Red Carpet Awards Breakfast, presented by SCRS, BodyShop Business and AMi. BodyShop Business awarded its Single-Shop Executive of the Year award to Louis Giordano of Giordano’s Collision and its Multi-Shop award to Vartan Jerian of Caliber
Optimizing Your Website Across Browsers
Back when I had a lot more hair, we started building websites, and as we launched these, we found that what we built didn’t necessarily look the same on all browsers. What looked good on Firefox and Chrome might not quite line up the same on Internet Explorer and Safari. So how do you get your website to look the same on all browsers?
Why You Shouldn’t Cut Back on Digital Marketing
Profit is a good word, and the more the better. But when things get tight, owners and managers have to make tough decisions about what to do with their budgets, and often the cuts they make are exactly the opposite of what they should be doing.
Pitfalls of Third-Party Review Sites (and What to Do About Them)
The reputation you’ve built for years can be torn down with a single poor online review. Here’s what you need to know about third-party review sites.
Google Rule Change: Disgruntled Employees Can’t Post Bad Reviews About Your Business Anymore
Without getting too deep into the weeds, I want to share a rapid-fire list of issues related to web presence management that have recently come to our attention and what you might need to know or do about them.
Auto Body Shops Shouldn’t Buy Yelp Ads
Given the failed pilot with our Midwest MSO, my opinion hasn’t changed: Claim your free Yelp listing, brand it, fill in all the information you can and manage your reviews.
2018 Resolutions for Your Body Shop’s Web Presence
Let’s revisit previous resolutions and make some new ones that will impact the long-term health, competitiveness and profitability of your business.
Web Presence Management: You’ve Got to be Yelping Me!
Yelp is very much a player in how people see businesses online, including yours. In fact, they’re a way bigger player than you think. Yelp cannot be ignored.
Web Presence Management: The Good, the Bad and the Ugly
An in-depth analysis of a collision repairer’s website revealed some positive points and some opportunities for improvement.
Web Presence Management: Google Reviews Revisited
Google is king and, as such, we must truly tune in to the importance that Google – and the public – is placing on reviews.
