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Sherwin-Williams Automotive Finishes to Participate in Repairer Driven Education Series at SEMA

Sessions led by Sherwin-Williams consultants will include “Culture, Culture, Culture – Would You Work in Your Own Shop?!” and “Creative Compensation Solutions – How to Develop, Pay and Motivate Employees in a Team Environment.”

Five Las Vegas Families to Receive Car Donations at Recycled Rides Presentation at SEMA

Jorge Hernandez is one of five individuals and families in Las Vegas who are overcoming life challenges and who have been selected to receive a car donation as part of the National Auto Body Council’s (NABC) Recycled Rides annual luncheon during the SEMA Show.

Presta Products Announces 2017 SEMA Show Schedules

Presta Products will be conducting demos of its PACE Paint Finishing System on Tuesday, Wednesday and Thursday of SEMA week (Oct. 31-Nov. 2) at 10:30 a.m. and 2:30 p.m.

3M Announces Celebrity Lineup for 2017 SEMA Show

Automotive legends Richard Petty and Chip Foose, along with car stars Charley Hutton, Ringbrothers, KC Mathieu, Kyle Morley, Ryan “Ryno” Templeton and Mark Oja, will headline the 3M Automotive Aftermarket outdoor showcase.

Collision Repair Education Foundation to Hold Annual Reception During 2017 SEMA Show

Attendees will hear about the organization’s efforts to support high school and post-secondary collision students, 2017 donors and supporters will be highlighted, and winners of the annual 2017 Ultimate Collision Education Makeover school grants will be announced.

SEMA Show Performance Pavilion Expands

Located to the south of the Las Vegas Convention Center, the Performance Pavilion debuted in 2015 and connects buyers to new manufacturers focused on the wheel, tires, and trucks, SUV and off-road market segments.

New SEMA Program Supports Automotive Education

The new program, in which high school students will oversee and execute an entire project vehicle using a used vehicle purchased and donated by SEMA, is designed to support and engage high school students in the automotive hobby.

Axalta Unveils New Artist Signature Series at SEMA

The collection, called Axalta Artist Signature Series – Cromax Mobsteel Midnight CFX Candy Colors, is a vibrant set of custom colors designed by Mobsteel and Axalta color designers.

DeBeer Refinish Unveils Patent-Pending Toner Technology for OEM Candy Reds at SEMA Show

1966 Ford Fairlane in Ford RR Metallic showcases DeBeer’s new Metallic Bright Red at Valspar Automotive booth no. 10851.

Axalta Announces Celebrity Lineup for the 2016 SEMA Show

Celebrities who will be at Axalta’s outdoor booth no. 61009 include NASCAR Xfinity Series drivers Justin Allgaier and Alex Bowman, the crew of the hit show Mobsteel, Candy Clark from American Graffiti and many more.