Automotive Industry Ranks Second in Brand Intimacy Report
In MBLM’s “Brand Intimacy 2018 Report,” the auto industry ranks second behind media and entertainment, “highlighting the trend toward escapism, relaxation and distraction,” according to MBLM.
Chief Meridian Live Mapping System Provides 360-Degree View of All Collision Damage
Building on decades of measurement experience, Chief has introduced a Live Mapping system that provides real-time, full-picture measurements of collision-damaged vehicles.
3M Automotive Aftermarket Division Keeps NASCAR Teams in Fast Lane
It’s said that an individual is never more than 10 feet away from a 3M product. In the NASCAR garage, it can be said that a crewmember or driver likely is in constant contact with a 3M product.
Chief Updates F-150 Structural Holding Package for All-New Ford Expedition, Lincoln Navigator SUVs
Chief’s new Ford Aluminum Truck/SUV Structural Holding Package is approved for use when repairing collision damage to the all-new Ford Expedition and Lincoln Navigator SUVs.
Jim Ellis Automotive Group in Atlanta Launches Distracted-Driving Campaign
This holiday season, the Jim Ellis Automotive Group in Atlanta is doing its part to eliminate distracted driving and bring all drivers home safe for the holidays.
OEC Wins 2017 Automotive Global Award for Jaguar Land Rover Electronic Parts Catalog
OEConnection LLC (OEC) has won the coveted Automotive Global Award for its next-generation electronic parts catalog (EPC) designed for Jaguar Land Rover.
Chief Packages Computerized Measuring with Alignment
To help collision repair shops improve cycle times, productivity and profitability, Chief has introduced LaserLockAlign, the only combination computerized measuring and wheel alignment system.
Chief Adds Wheel Balancers, Tire Changers to Wheel Service Line
Chief now offers a complete line of wheel service equipment designed to allow collision repair shops to keep wheel service jobs – and the associated revenue – in house.
New Chief Wheel Alignment Equipment Can Help Improve Cycle Times, Profitability
Chief’s new line of wheel-alignment systems can be used on almost any lift or Chief frame rack already in the shop – there’s no need to dedicate a bay, and there are no massive towers to install.
Chief to Donate Welding and Measuring Equipment to Caliber Collision’s Changing Lanes Program
Chief will donate a MultiMig 522 MIG/MAG welder, MI200T spot welder, LaserLock LiveMapping system and two MultiMig 190 welders to Changing Lanes, which provides active-duty service members with training and employment opportunities in the collision repair industry.
