BodyShop Business Industry Profile 2017: Word of Mouth Still Collision Repairers’ Biggest Marketing Tool
In the age of Google and social media, most collision repairers continue to get business the old-fashioned way: by word of mouth.
Car Brands Form ‘Powerful Bonds’ with Consumers, Marketing Agency Says
When it comes to “brand intimacy,” nobody does it better than the automotive industry. The auto industry ranked No. 1 in a new report by MBLM.
Marketing by Video
Body shops must have great videos on Facebook and YouTube today as part of their marketing plans.
Fix Auto World Appoints Carl Brabander Vice President of Marketing
Brabander’s appointment follows a string of recent announcements from Fix Auto World, as the company restructures to support the growth of its network around the world.
Interstate Marketing Corp. Increases Support of Collision Repair Education Foundation
Interstate has participated as one of the spring student tech shirt sponsors in both 2016 and 2017, donated a paint mix room to TCAT Knoxville (Knoxville, Tenn.), and Interstate President Allen Jenkins personally donated $1,000.
Precision Marketing to Represent Polyvance from Ontario to British Columbia in Canada
Dan Dominato of Precision Marketing and his team of sales reps will be introducing Polyvance’s line of nitrogen plastic welders and plastic refinishing products to paint and body distributors from Ontario to British Columbia.
Dan Young Joins Collision Diagnostic Services as Vice President of Sales and Marketing
Young, who most recently served as brand president of CARSTAR, will assume responsibility for sales, marketing and business development for CDS.
Top Shop Marketing Recognized by I-CAR
Recognition comes from Top Shop Marketing’s commitment to help its network facilities obtain the Gold Class designation.
Top Shop Marketing Announces Call for Partner Facilities to Earn I-CAR Gold Class Designation
Top Shop Marketing partner facilities will join a growing list of Gold Class repair facilities, which currently numbers more than 3,600 shops nationwide.
Wizards Products Hires New Marketing Manager
Matthew Neitz brings with him nearly 10 years of sales/marketing experience within the automotive aftermarket industry.
