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How to Get Your First 100 Facebook Reviews

If you want to see faster results, you have two options: get more customers, or convert more customer interactions into online reviews.

CIECA Adds Broadly as Corporate Member

The Collision Industry Electronic Commerce Association (CIECA) announced that Broadly has joined CIECA as a corporate member.

Why You Shouldn’t Cut Back on Digital Marketing

Profit is a good word, and the more the better. But when things get tight, owners and managers have to make tough decisions about what to do with their budgets, and often the cuts they make are exactly the opposite of what they should be doing.

Live from the NORTHEAST: Analyzing Your Auto Body Shop’s Website

During the NORTHEAST Show, my company, Optima Automotive, offered a free web presence analysis to many auto body shop owners who visited our booth. Here are some of the observations we made.

Certified Collision Group Partners with Body Shop Nation

The partnership with BSN now allows CCG to provide SEO to its hundreds of affiliate locations over 30 states, including CCG-sponsored, highly optimized web pages that are focused on OEM certifications.

2018 Resolutions for Your Body Shop’s Web Presence

Let’s revisit previous resolutions and make some new ones that will impact the long-term health, competitiveness and profitability of your business.

When in Doubt … Sub It Out!

I have a repair where the responsible insurer has refused to provide for sublet charges, saying that they aren’t responsible if we can’t perform the function. How should I respond?

Rhode Island Autobody Shop Partners with BizIQ for Search-Engine Optimization

City Auto Body, a collision repair shop in Newport, R.I., has announced a new partnership with BizIQ, a firm specializing in local search-engine optimization and small-business marketing.

Certification: Not Just a Fad

The technological advancements of today’s vehicles require OE certification, so it’s not going away any time soon. In fact, it may replace the DRP model one day.

The Culture at Your Body Shop All Starts with You

Creating the right culture with happy employees who want to make your business a powerhouse starts with you.