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Google Reviews: Insurers Are Paying Attention

I have it on good authority that insurers are paying attention to Google Reviews. So how do you increase your star rating?

Unintended Consequences: Google Shortnames

There are some branding advantages for shortening a business name on Google. But, what if your listing simply disappears after shortening the name?

When Napping at Work is Good

Get your NAP, or name, address and phone, correct online and your search engine ranking/overall online visibility should improve!

Why You Shouldn’t Cut Back on Digital Marketing

Profit is a good word, and the more the better. But when things get tight, owners and managers have to make tough decisions about what to do with their budgets, and often the cuts they make are exactly the opposite of what they should be doing.

Great Lakes Ships and Dinosaurs

Is your business the same today as it was the day you opened your doors? Have you grown? Have you adapted? Have you redesigned or reinvented your business?

Smile! You’re On Camera… Or Should Be

Since 2006, video viewing/sharing over the Internet has risen by more than 7,000 percent. Take advantage of this trend by adding video to your website!

Social Media: Word of Mouth Amplified

Since partnering with a social media management service, Butch’s Auto Body & Paint has been able to connect and engage with customers 24/7.

Cybersecurity for Your Collision Repair Business

Strengthening your business’ Web security through strong passwords will ensure that your information stays safe.

Who Owns Your Domain Name?

Make sure you own the rights to your website…otherwise, it could cost you.

Optima Automotive Announces New Director of Digital Communications

Branden Ashley Zelesnak brings more than 10 years of experience to the newly created role.