The shortage of qualified technicians is really no laughing matter. Last year, fewer than 5,000 entry-level technicians were hired from vo-tech schools to begin filling approximately 20,000 production personnel vacancies. With so many opportunities for employment, technicians can be selective. They don’t have to take the first job that comes their way or stick around in a job that’s going nowhere.
As a shop owner, it’s important to know the needs of today’s production personnel — and what your competition is doing to entice them.
In this year’s Personnel Profile, we polled shop owners and managers on topics such as employee benefits, compensation methods and training opportunities to find out how they attract and retain qualified personnel and what you need to do to compete.
Median sales per month per estimator: $25,000
Median sales per month per administrative employee: $20,000
Median sales per month per production employee (bodymen or painters only): $11,666
Because the average may be skewed due to the volume of repairs at larger shops, another measure of the sales per month per employee
is the median, which is the middle figure (50 percent responded higher, 50 percent responded lower).
Of the 70.6 percent of shop owners who reported attending or sending an employee to training, 85.2 percent enrolled in a manufacturer’s seminar or training class (both on and off site). Slightly more than 51 percent also enrolled in local jobber clinics. Though a large percentage did attend training sessions, most dedicated only one to five days to continued education during the past year. |
![]() |
From what source do you hire production personnel? Though only 1.2 percent of respondents said they employed the Internet as a recruiting tool, it signifies a change in the way the industry attracts potential candidates. Just two years ago, in our 1998 Industry Profile, no one reported using the Internet as a source. |
![]() |
Of those shops responding yes, 85.1 percent have at least one full-time bodyman, 79.2 percent have at least one full-time painter, 59.4 percent have at least one clean-up person, 43.6 percent have at least one combination painter/bodyman, 31.7 percent have at least one mechanic and 30.7 percent have at least one assembler. | ![]() |
More than 73 percent of respondents said they offer employee benefits. Which benefits do they offer? |
|
Paid vacations |
90.5% |
Uniforms |
75.4% |
Medical coverage |
68.3% |
Paid training/education |
66.3% |
Paid sick days |
44.8% |
401k |
39.7% |
Dental care |
30.2% |
Paid funeral leave |
25% |
Disability |
17.9% |
Profit sharing |
16.3% |
Vision care |
12.7% |
Other benefits |
11.1% |
Payday!
Most service-related industries — collision repair included — are struggling to hire and retain good employees. Some fast-food restaurants are even offering $10 an hour (to start) to attract employees. (Flipping burgers doesn’t sound so bad if you can afford to drive to work in a brand new car!) According to Tony Passwater, an industry consultant and contributing editor to BodyShop Business, technician wages have been stagnant for a number of years. In some cases, they’ve even been declining. That must change if the industry expects to attract qualified, motivated and dedicated candidates. “Pay plans must provide the essentials for each employee. If they don’t, you won’t attract qualified employees,” says Passwater. “On the other hand, you can’t just capriciously throw money at the problem. A pay plan needs to be well-structured so it not only provides the essentials, but provides opportunities for advancement and career pathing.” Though alternative pay plans are out there, the majority of this year’s respondents reported sticking to more traditional ways of compensating production personnel. Only 25 percent said they use a different method or a combination of those listed.
You May Also LikeBody Bangin’: The Golden Rule Doesn’t Work with Mark OlsonLive from the Southeast Collision Conference, Micki Woods interviews Mark Olson of Vehicle Collision Experts on keys to understanding people. Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, is kicking off a series of daily podcasts from the Carolinas Collision Association's Southeast Collision Conference which took place April 18-19, 2023 in Doswell, Va. This series is sponsored by Lombard Equipment, which offers a premier line of automotive collision repair equipment for all your OEM certification needs. Body Bangin’: Stop Estimating and Start Repair PlanningLive from the Southeast Collision Conference, Micki Woods interviews Michael Bradshaw on creating a thorough repair process. ![]() Body Bangin’: Recruiting Young People with Kurt LawranceLive from the Southeast Collision Conference, Micki Woods interviews Kurt Lawrance of KTL Restorations about a unique program he and his wife created to recruit young people to the automotive industry. ![]() Body Bangin’: You’re Losing Money on Your Labor Rates!Live from the Southeast Collision Conference, Micki Woods interviews John Shoemaker, business development manager with BASF Automotive Refinishes, on the difference between labor rates and labor types. ![]() Body Bangin’: New Mixing Technology with Amanda ValmonteLive from the Southeast Collision Conference, Micki Woods interviews Amanda Valmonte, business development manager with PPG, on the new Moonwalk automated mixing system. ![]() Other PostsBody Bangin’: Pre- and Post-Measuring with Chad DellingerLive from the Southeast Collision Conference, Micki Woods interviews Chad Dellinger of Autototality/Car-O-Liner on pre- and post-measuring. ![]() Body Bangin’: Write Your Strongest Sheet with Danny GredinbergLive from the Southeast Collision Conference, Micki Woods interviews DEG Administrator Danny Gredinberg on how shops can utilize the DEG to get paid for what they do. ![]() Body Bangin’: EVs Love Glue Pulling with Chris WhiteLive from the Southeast Collision Conference, Micki Woods interviews KECO Body Repair Products Owner Chris White on the benefits of glue pull repair. ![]() Body Bangin’: Set the Stage for the Repair with “Big Chris”Live from the Southeast Collision Conference, Micki Woods interviews Big Chris of Big Chris Collision in Aiken, S.C., on his key takeaways from the Southeast Collision Conference. ![]() |