Traditional Marketing Methods - Do They Still Work? (PODCAST)

Traditional Marketing Methods – Do They Still Work? (PODCAST)

Jason Stahl and Micki Woods analyze the return on investment radio, TV, mailers and more in a digital world.

Jason Stahl and Micki Woods discuss traditional marketing methods, including radio and television advertising, mailers and more, while analyzing the return on investment these marketing methods provide in a digital world.

You can subscribe to “BodyShop Business: The Podcast” through your favorite podcast apps, including Apple PodcastsGoogle Podcasts and Spotify.

You May Also Like

WIN: Solving the Tech Shortage One Woman at a Time

Jason Stahl interviews Women’s Industry Network representatives on their sponsorship campaign and role in addressing the tech shortage.

In the latest episode of BodyShop Business: The Podcast, Jason Stahl interviews Cheryl Boswell, past chair of the Women's Industry Network (WIN), and Jessica Rob, sponsorship chair of WIN, on WIN's kickoff of its sponsorship campaign and how supporting organizations can take an active role in developing the talent pool for our entire collision repair industry.

Simplifying ADAS Calibrations

Jason Stahl talks with Ryan Gerber of Hunter Engineering on collision repairers’ need for simplicity when it comes to ADAS repairs.

The Power of Marketing: Getting Cars into Your Body Shop

Jason Stahl interviews Micki Woods on how to leverage marketing to get more cars in your door.

Take a Tour of the SEMA Garage ADAS Lab

Jason Stahl talks with Mike Muller about the ADAS R&D lab at the new SEMA Garage Detroit.

Financial Planning for Auto Body Shops with Rachel James

Jason Stahl interviews Rachel James of Torque Financial Group, Northwestern Mutual about how important it is for collision repair facilities to educate their technicians on managing their money.

Other Posts

Body Bangin’: Overcoming Common Shop Challenges with Kyle Motzkus

Micki Woods interviews Kyle Motzkus of Hunter Auto Body on common challenges collision shops face.

Body Bangin’: The Keys to Success with Louie Sharp

Micki Woods interviews Louie Sharp of Sharp Auto Body on life lessons learned from the Marines and how love conquers all.

Body Bangin’: Stand Out in a Consolidator’s Market with John Shoemaker

Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.

Body Bangin’: EV Collision Repair Niche with Steve Baker

Micki Woods interviews Steve Baker of Windermere Collision Center on how the shop got prepared for repairing EVs.