PPG has announced it has partnered with BrandMuscle, a leading provider of Web-based local marketing automation software, to introduce PPG Marketing on Demand, a suite of online tools and services to help distributors and collision repair facilities produce customized marketing and advertising materials. PPG Marketing on Demand is available to all PPG distributors and collision repair centers in North America.
The new system provides a resource distributors and body shops can access to develop a variety of promotional pieces to support their local businesses. At the PPG Marketing on Demand website, registered users can create professional-quality, online business pages and display ads, websites, e-mail campaigns, print ads, brochures, and door and mirror hangers with just a few clicks of the mouse.
“We’re passionate about helping our distributors and collision repair centers grow their businesses,” said Cristina Fronzaglia, manager, marketing communications, automotive refinish. “Our goal is to help our customers gain a competitive edge with their online and offline marketing programs. By teaming up with BrandMuscle, we’re able to assist our customers in executing the types of marketing programs that are often only available to larger organizations.”
PPG is also providing distributors and collision centers with direct access to marketing professionals and media specialists who can assist with tasks as complicated as creating a marketing plan or as simple as negotiating the best rate for a local display ad. This time-saving service allows business owners to focus on their business operations.
In addition, PPG has secured discounted rates to offer low-cost, professional quality production of printed materials. Materials created using PPG Marketing on Demand can be routed to a print vendor for production with a two- or three-day turnaround on most orders.
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