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Seal ensures product “delivers on all claims made in its advertising, packaging and other informational materials.”
PPG’s Envirobase High Performance and Aquabase Plus waterborne brands have received the Good Housekeeping Seal. The announcement was made by Greg Benckart, vice president, Americas, PPG Automotive Refinish.
The Good Housekeeping Seal is issued by Good Housekeeping magazine and granted to products that have been evaluated by the Good Housekeeping Research Institute (GHRI). Before earning the Seal, the scientists and engineers at GHRI review the product to ensure it delivers on all claims made in its advertising, packaging and other informational materials. If the product does not perform as promised or does not meet established standards for quality, it does not earn the Seal. The Seal has been reassuring consumers about their product-purchasing decisions for more than 100 years and is one of the most recognized and respected consumer symbols in the market today.
"The Good Housekeeping Seal is one of the most trusted emblems of product quality in today’s marketplace," said Benckart. "We have always been very confident about the quality of our products and back them fully. Having the GHRI recognize Envirobase High Performance and Aquabase Plus as brands our collision centers and their customers can rely on is something we are proud of and hold in high regard."
PPG collision centers using Envirobase High Performance and Aquabase Plus will display the Good Housekeeping Seal in their shops and in promotional materials, reassuring shops and consumers that the products used in their refinish work are backed by an esteemed symbol of quality.