PPG's Bobby Alloway Wins 2015 SEMA Battle of the Builders

PPG’s Bobby Alloway Wins 2015 SEMA Battle of the Builders

The award, part of the annual SEMA Show, was announced Nov. 6th at the Las Vegas Convention Center. Alloway took the honors with a PPG-painted 1933 Ford Roadster owned by Larry Olson of Sioux Falls, S.D.


PPG announced that Bobby Alloway won the SEMA Battle of the Builders competition, held recently in Las Vegas. The award, part of the annual SEMA Show, was announced Nov. 6th at the Las Vegas Convention Center. Alloway took the honors with a PPG-painted 1933 Ford Roadster owned by Larry Olson of Sioux Falls, S.D. The car was on display in the PPG booth throughout SEMA.

Alloway’s award-winning entry featured his trademark black finish, set off with contrasting blazing orange flames running down the sides of the roadster’s body. Alloway uses PPG products exclusively at his shop, Alloway’s Hot Rod Shop, in Louisville, Tenn. The roadster’s finish was attained with PPG’s DELTRON DBU 9700 Basecoat and DCU 2002 CONCEPT Clearcoat. With its aggressive profile and stance, the car bore an “old school” street rod look.

To claim the award, Alloway had to battle past a standout crowd of elite and ingenious builders in the aftermarket community.

“It feels so good to win the SEMA Battle of the Builders,” said Alloway. “This is just as great as a Ridler or Great Eight win. I almost didn’t enter because I didn’t think I had a chance with an old hot rod; it doesn’t have all the technology that the other builders’ cars had.”

In the end, Alloway’s approach won out. Expert judges Fred Williams (Petersen’s 4Wheel & Off-Road), David Freiburger (Hot Rod) and R.J. de Vera (Meguiar’s) narrowed down a field of more than 200 car builders and customizers, and the 260 custom cars they entered, to 10 finalists. The finalists then evaluated the entries and decided among themselves who would take Top Builder honors.

Six of the 10 finalists used PPG products to finish their cars. In addition to Alloway, these included Jeremy Gerber, 1973 Camaro (Roadster Shop); Phil and Jeremy Gerber, 2015 Chevy Colorado (Roadster Shop); Alan Johnson, 1953 Studebaker (Johnson’s Hot Rod Shop); Andy Leach, 1962 Chevy Bubble Top (Cal Auto Creations, painted by Charley Hutton) and Kyle Tucker, 1970 Chevy Chevelle (Detroit Speed).

Alloway has been building street rods since 1978. He’s won the America’s Most Beautiful Roadster (AMBR) award twice, Best Rod at the Grand National Roadster Show (GNRS) in Pomona, Calif., and was in the top ten in the Builder’s Challenge at SEMA last year. His cars have won the Goodguys’ Street Rod and Street Machine of the Year, and the prestigious Ridler trophy, among others. Alloway has also been honored as Detroit Autorama Builder of the Year and inducted into the National Rod & Custom Car Hall of Fame.

You May Also Like

NABC to Host Three Golf Fundraisers in 2024

The NABC Changing and Saving Lives golf fundraisers provide an opportunity to join industry colleagues and customers for great golf and support the NABC.

The National Auto Body Council (NABC) announced it will be hosting three golf fundraising events in 2024 through the new Changing and Saving Lives Foundation, making sponsorship and golf donations tax-deductible for companies and participants. It also will continue to offer the popular full-season sponsorship program, making it more affordable and more efficient to be a partner in the NABC golf events.

NORTHEAST 2024 Attendee Badge Registration Now Open

Individuals can now start registering for the NORTHEAST Automotive Services Show to be held March 15-17, 2024 at the Meadowlands Exposition Center.

Central PA I-CAR Holding Bingo Fundraiser

The fundraiser, which will be held Jan. 20, 2024 from 1-5 p.m., will benefit Central Pennsylvania area collision programs.

CIF Announces 13th Annual Cocktails for a Cause

The goal of the annual charity event is to raise funds for emergency relief for collision repair industry professionals in times of crisis.

SEMA Fest Builds Passion for Car Culture

SEMA Fest, a new two-day festival celebrating motorsports, music and car culture produced by SEMA, is coming to the Las Vegas Festival Grounds Nov. 3-4.

Other Posts

TEXA Showcases Latest Technology at AAPEX 2023

Joe Keene discusses TEXA’s new line of professional, fully automatic A/C machines.

BodyShop Business Honors Thomas Baunach with National Award

BodyShop Business recently recognized Thomas Baunach, an ASE-certified collision technician from Bethlehem, Pa., with the 2023 BodyShop Business/ASE Master Collision Repair & Refinish Technician of the Year award.

Are You the Oldest Body Shop in America?

We’re looking for the oldest auto body shop in America. Is it you?

Hunter Engineering Showcases Latest Technology at SEMA 2023

Hunter Engineering discusses their new Ultimate ADAS system for eliminating error-prone manual layouts common to static ADAS calibrations.