Proper Collision Repairs: Weeding Through the Fakery

Proper Collision Repairs: Weeding Through the Fakery

With so much fakery out there — fake news, deepfakes, fake profiles — is our filter getting better at determining what is real and what isn’t?

Are we getting better today at determining what is real and what isn’t due to all the fakery out there? That thought crossed my mind the other day as I received yet another:

  1. Email from a coworker who really wasn’t my coworker
  2. Email telling me there was an estate (cash deposit and some real estate) belonging to the late Albert Stahl that someone wanted to discuss with me
  3. Online profile of someone impossibly beautiful who wanted to meet me

The old adage, “If it’s too good to be true, it probably is,” still holds true today.

Have you heard about deepfakes yet? A deepfake is a fake, digitally manipulated video or audio file produced by using deep learning, an advanced type of machine learning, and typically featuring a person’s likeness and voice in a situation that did not actually occur. The videos of Mark Zuckerberg bragging about having “total control of billions of people’s stolen data” and Barack Obama calling Donald Trump an unmentionable expletive? Those were deepfakes.

With so much fakery out there — fake news, deepfakes, fake profiles — is our filter getting better at determining what is real and what isn’t? I know mine is. You can’t help but get better at determining fact from fiction when you’re bombarded with fakery every day. I can tell a Photoshopped photo from a mile away. Even still, we sometimes fall for it.

Mitch Becker mentioned this in his recent article, “Scanning & Calibration: What’s the Confusion?” Where do we get our information today? YouTube, Twitter, Facebook? What source do you trust? We’ve all become jaded because of the abundance of fake news, clickbait, and headlines and stories manipulated to elicit fear or anger — the two main drivers of eyeballs online — from us. Information is being shot at you from every direction, from the New York Times all the way down to the “journalists” living in their parents’ basements. Chances are if the headline has the word “outraged” in it, only a few people are actually outraged while the rest of the world doesn’t give a hoot about whatever issue it is they’re talking about.

It’s probably not a smart idea to earn a degree from the “University of YouTube” where some renegade technicians are fixing cars their own way. Not to downplay YouTube entirely — there are plenty of high-quality videos from legitimate sources, like some of the vendors you buy products from.

As we’ve been repeating for years, one source you can trust is the automakers, whose guidelines you should be following, both from a quality repair and liability standpoint. After all, who knows the vehicle better than the people who engineered it?

You May Also Like

Is Your Auto Body Shop a Hobby … or a Business?

So you want to provide safe and properly repair vehicles to your customers … even at a financial loss?

When reading this article, you’ll notice that I’ve touched on some of this information before. However, this information warrants repeating, as many quality-oriented repairers have yet to embrace and implement it in their businesses.

A Different Viewpoint

Many times, I’ve heard repairers say, “All I want to do is to serve our customers with safe and properly repaired vehicles and give them the best experience I can.” Really? Even at a financial loss and incurring significant liabilities?

BodyShop Business 2023 Executives of the Year

Greg Solesbee was named the Single-Shop Executive of the Year, and Charlie Drake was named the Multi-Shop Executive of the Year.

This Could Be Your Last Text

A sign I saw on the highway that said “This Could Be Your Last Text” reminded me of my son’s recent car wreck.

SUNY Morrisville Auto Body Program Makes Students, Cars Shine 

A 1997 Mustang Cobra is getting the chance to shine again, thanks to students in Alexander Graf’s auto body technology classes.

3 Strategies to Improve Your Insurance Protection

If you’re looking to improve your shop operations and set yourself up for success in 2024, remember these three insurance strategies.

Other Posts

Survey: More Shops Researching OE Procedures for Battery Reconnects

Approximately 34% of collision repairers said they research the OEM procedures required after reconnecting a battery all the time.

A Scary Moment Reminds Us of the Importance of Proper Collision Repairs

My son’s car wreck reminded me that we literally hold people’s lives in our hands in the collision repair business.

The Auto Body Business: Common Sense Isn’t So Common

At this point in time, collision repairers need to reevaluate their businesses and do whatever is necessary to not just survive but thrive.

How to Determine the Value of Your Auto Body Shop

Whether you’re looking to sell, expand or transition your shop, understanding the value of your business is essential.