Saluting their European heritage, Prospray, a premium, global refinish brand of Valspar Automotive, has introduced a new, clean, bold and distinctly European look to the labeling of all of its Prospray products. The redesigned packaging honors Prospray’s roots, communicates the brand of the future, and features the new Prospray logo, category color coding, instruction panels, GHS (the global standard for chemical identification) compliance information as well as Prospray’s signature Color Intelligence icon, a visual graphic that aids in tinting mixed colors. The package redesign is part of a holistic rebranding effort that encompasses all Prospray marketing materials including YouTube, Facebook, websites, literature, trade shows and sales communications collateral.