Putting the Industry to the Test - BodyShop Business

Putting the Industry to the Test

Are your technicians qualified to perform the jobs they are required to do in your shop?

If you answered a resounding, “Yes, my technicians are highly skilled and more than qualified to repair our customer’s cars,” good for you.

However, how do potential customers know your employees are highly skilled professionals? How can they judge whether your employees are more or less qualified to repair their vehicles than employees of the shop down the street?

The answer might be certification of collision repair technicians. Certifying bodymen and painters is an important step in upgrading the skill level and professional image of the collision repair industry.

Certification serves several functions:

  • It ensures employers that their bodymen and painters have acquired the basic skill levels needed to make accurate repairs.
  • It offers technicians the opportunity to show themselves, their employers and their customers that they have achieved a level of competence in their chosen field.
  • It gives customers the confidence that they have a technician who is competent in diagnosing and repairing their vehicles.

The non-profit National Institute for Automotive Service Excellence (ASE) conducts voluntary certification tests for painters and bodymen along with other areas of automotive repair twice a year.

According to the Institute, currently about 400,000 men and women are ASE certified. There are about 37,680 technicians with certification in the areas of collision repair and refinishing.

March 26 is the deadline for ASE’s next test, which will be held in May. You can visit the ASE Web site at www.ase.com for more information on the test and how to register.

ASE certification can’t turn a bad repair person into a qualified technician; it can’t even make a good technician better.

Certification is a measuring stick – an excellent benchmark of competence. It helps to set the standard for an industry striving to earn a reputation as a respected profession.

Certified technicians are good for the collision repair industry.

This industry needs to put itself to the test.

Denise Lloyd

You May Also Like

Body Bangin’: Taking the Gloves Off with Clay Hoberecht

Micki Woods interviews Best Body Shop Owner and Vehicle Care RockStar Clay Hoberecht on how he stands out in a crowded industry.

Micki Woods, master marketer for collision repair shops and owner of Micki Woods Marketing, has released the latest episode of "Body Bangin'," the video podcast that is taking the industry by storm!

In this episode, Woods interviews Clay Hoberecht, owner of Best Body Shop in Wichita, Kan., who was recently named a Babcox Media Vehicle Care RockStar, on what he does differently, why he does it and what separates him from other shops.

Body Bangin’: Are You Ready for the Southeast Collision Conference?

Micki Woods interviews Jordan Hendler and Josh Kent about the upcoming Southeast Collision Conference May 16-18, 2024 in Greensboro, N.C.

Body Bangin’: Hidden Gems to Grow Your Business with Rick Selover

Micki Woods interviews collision consultant Rick Selover on things you can do to immediately impact your person, body and business.

Body Bangin’: NORTHEAST Show Highlights with Ken Miller

Micki Woods interviews AASP/NJ President Ken Miller on highlights from the NORTHEAST Show.

Body Bangin’: Overcoming Common Shop Challenges with Kyle Motzkus

Micki Woods interviews Kyle Motzkus of Hunter Auto Body on common challenges collision shops face.

Other Posts

Body Bangin’: The Keys to Success with Louie Sharp

Micki Woods interviews Louie Sharp of Sharp Auto Body on life lessons learned from the Marines and how love conquers all.

CIF Announces CCC Intelligent Solutions as Repeat Annual Donor

CCC has committed again to the CIF Annual Donor Program, marking the fourth consecutive donation at the First Responder level.

Deadline for Busch Memorial Scholarships Approaching

Two scholarships will be awarded to students pursuing a collision career.

Body Bangin’: Stand Out in a Consolidator’s Market with John Shoemaker

Micki Woods interviews John Shoemaker of BASF on how to be “elite” in a consolidator’s market.