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Refinish Distributors Alliance Adds New Member

Automotive Supply Associates of Concord, N.H., is a fourth-generation, family-owned business that was started over 96 years ago.

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The Refinish Distributors Alliance (RDA) announced it has added a new member, Automotive Supply Associates (ASA) d.b.a. Sanel Auto Parts, with headquarters in Concord, N.H.

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ASA is a fourth-generation, family-owned business that was started over 96 years ago. The company operates a central distribution center in Concord and ships to 38 company-owned stores in New Hampshire, Vermont and Maine daily. They are an Axalta single-line Champion distributor and are a current member of the Axalta Jobber Council.

Bob Mosher heads up the PBE division for ASA. The daily operations are managed by third-generation owners David T. Segal and Bobby Segal. They are excited to join the RDA organization and see this partnership as an avenue to gain enhanced networking, best practices, marketing approaches and buying leverage.

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“We are excited to have Automotive Supply Associates join the RDA group and know they are a great fit with our organization,” said Robert McKenzie Jr., executive director of RDA. “We look forward to their participation and involvement with all the RDA members.”

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